How To Enter : To enter, visit hbcuicecoldaccess.com (“Website”) during the Sweepstakes Period and follow directions to complete the online entry form and submit an entry.

Eligibility : Coors Light Ice-Cold Game Day Access Sweepstakes (“Sweepstakes”) is open only to legal U.S. residents who are 21 years of age or older, excluding residents of California.

Timing : Begins at or about 12:00:00 am CT on 8/1/11 and ends at 11:59:59 pm CT on 11/30/11

Limit : Limit one (1) entry per person/household per day.

Prize (s) :

DAILY PRIZES (one per day for a total of 122 prizes): a Tailgate Package including one (1) of each of the following items: T-Shirt, Commemorative glass, insulated bottle wrap and Cooler bag. ARV: $40 ea.

GRAND PRIZES:

ENTRY PERIOD (12:00:00 am CT to 11:59:59 pm CT) GRAND PRIZE ARV DRAWING DATE
8/1/11-8/14/1 Fly away trip. Trip includes: Roundtrip airfare to Orlando, FL for winner and two (2) guests, transportation to and from all events, hotel accommodations for two (2) nights, three (3) tickets to the September 4, 2011 MAEC/SWAC Classic Game and access for three (3) to tailgate with HBCU celebrity on game day. $5,400 8/15/11
8/1/11-9/1/11 Fly away trip. Trip includes: Roundtrip airfare to Atlanta, GA for winner and two (2) guests, transportation to and from all events, hotel accommodations for two (2) nights, three (3) tickets to the September 24, 2011 Atlanta Classic Game and access for three (3) to tailgate with HBCU celebrity on game day. $5,400 9/2/11
8/1/11-10/9/11 Fly away trip. Trip includes: Roundtrip airfare to Birmingham, AL for winner and two (2) guests, transportation to and from all events, hotel accommodations for two (2) nights, three (3) tickets to the October 29, 2011 Magic City Classic Game and access for three (3) to tailgate with HBCU celebrity on game day. $5,400 10/10/11
8/1/11-10/26/11 Fly away trip. Trip includes: Roundtrip airfare to Orlando, FL for winner and two (2) guests, transportation to and from all events, hotel accommodations for two (2) nights, two (2) tickets to the November 19, 2011 Florida Classic Game and access for three (3) to tailgate with HBCU celebrity on game day. $5,400 10/27/11
8/1/11-11/3/11 Fly away trip. Trip includes: Roundtrip airfare to New Orleans, LA for winner and two (2) guests, transportation to and from all events, hotel accommodations for two (2) nights, three (3) tickets to the November 26, 2011 Bayou Classic Game, access for three (3) to tailgate with HBCU celebrity on game day.

Total ARV of all prizes : $31,880

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