Eligibility :
Crayola Art Gear Sweepstakes and Instant-Win Game (the “Promotion”) is open only to legal residents of the fifty (50) United States (and D.C.) who are at least thirteen (13) years old at the time of entry.

Timing :
The Crayola Art Gear Sweepstakes and Instant-Win Game begins on December 15, 2008 at 12:00 a.m. Eastern Time (“ET”) and ends on July 31, 2009 at 11:59 p.m. ET (the “Promotion Period”).

How to enter:
During the Promotion Period, enter by visiting http://generalmills.eprize.net/crayola/index.tbapp (the “Website”), filling out the online entry form completely and inserting your code. Obtain your code either by: (i) purchasing any specially marked Honey Nut Cheerios, Reese’s Puffs, Cinnamon Toast Crunch, Cookie Crisp or Lucky Charms Cereals, and looking on the back of the box; or (ii) using the code, “COLOR“. Complete and submit the online entry form including your code and a valid home address. P.O. Boxes are not permitted. You automatically will receive one (1) entry into the Sweepstakes and advance to the Instant Win Game page and receive one (1) Instant Win Game play for that day. Once on the Instant Win Game page, follow the links and instructions to play the game. The Instant Win Game results will be instantly displayed. Potential winners of the Instant Win Game will be provided directions for validation. All potential winners are subject to verification before any prize will be awarded. Administrator is responsible for the functionality of the Instant Win Game.

Each participant may enter/play one (1) time per calendar day, regardless of method of entry, during the Promotion Period.

Prize (s):

Crayola Art Gear Sweepstakes Prize: ONE (1) GRAND PRIZE: Selected Crayola products, a Crayola digital camera, and a digital photo frame. Approximate Retail Value (“ARV”): $1,000.

Instant Win Game Prizes: TWENTY (20) FIRST PRIZES: Crayola Prize Package featuring exciting new Crayola products. ARV: $100. TWO HUNDRED (200) SECOND PRIZES: A Pip-Squeaks Telescoping Marker Tower: ARV: $15.

Total ARV of all prizes:



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