How To Enter : During the Promotion Period, visit www.southwest.com/takeoff and follow the links and instructions to complete submit the registration

Eligibility : The Coca-Cola®, Cinemark® & Southwest Airlines® Sweepstakes (the “Sweepstakes”) is open only to legal residents of the 48 contiguous United States (or the District of Columbia) who are 18 years of age or older at the time of entry.

Timing : The Sweepstakes begins at 12:00 a.m. Eastern Time (“ET”), June 29, 2012 and ends at 11:59 p.m. ET, July 26, 2012 (the “Promotion Period”).

Limit : 5 Sweepstakes entry per person during the Promotion Period.

Prize (s) :

1 Grand Prize: One year of travel on Southwest Airlines, awarded in the form of 24 Roundtrip Tickets. Approximate Retail Value (“ARV”): $9,600.

1 First Prize: One (1) one thousand five hundred dollar ($1500) Ticketmaster® gift card (“Gift Card”) and one (1) one thousand five hundred dollar ($1500) Live Nation® Merchandise Gift Certificate. ARV: $3,000.

1 Second Prize: One Year of Movies awarded in the form of 104 vouchers, each valid for admission to one movie at a participating Cinemark Theatre, terms and conditions apply. ARV: $936.

Total ARV of all prizes : $13,536

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