Eligibility : Sears May Family & Friends VIP Contest (the “Promotion”) is open to legal residents of the fifty (50) United States, the District of Columbia and Puerto Rico who are at least eighteen (18) years old at the time of entry.

Promotion Period : The Promotion begins on April 27, 2010 at 12:00am Eastern Time (“ET”) and ends on May 2, 2010 at 12:00 p.m.. ET (the “Promotion Period”).

How To Enter : During the Promotion Period, go to http://www.sears.com/vipcontest and fill out the online entry form.

Limit : Each participant may enter/play one (1) time per day during the Promotion Period.

Prize (s):

Sweepstakes Prizes: ONE (1) GRAND PRIZE: $1,000 in Sears gift cards. Approximate Retail Value (“ARV”): $1,000.

Instant Win Game Prizes:  TWENTY (20) FIRST PRIZES: $20 Sears gift card. ARV: $20. FIFTY (50) SECOND PRIZES: $10 Sears gift card. ARV: $10. ONE HUNDRED (100) THIRD PRIZES: $5 Sears gift card. ARV: $5. TWENTY-FIVE (25) FOURTH PRIZES: 50 additional Sweepstakes entries. FIFTY (50) FIFTH PRIZES: 25 additional Sweepstakes entries. FIVE HUNDRED (500) SIXTH PRIZES: 10 additional Sweepstakes entries. FIFTEEN THOUSAND (15,000) SEVENTH PRIZES: 5 additional Sweepstakes entries.

Tell-A-Friend Game Prizes: TWENTY (20) FIRST TELL-A-FRIEND PRIZES: $20 Sears gift card. ARV: $20. FIFTY (50) SECOND TELL-A-FRIEND PRIZES: $10 Sears gift card. ARV: $10. ONE HUNDRED (100) THIRD TELL-A-FRIEND PRIZES: $5 Sears gift card. ARV: $5.

Total ARV of all prizes:
$3,800

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