How To Enter : During the Promotion Period, visit www.readygoplaydoh.com and follow the links and instructions to complete and submit the registration form

Eligibility : Play-Doh You.Can.Win. (the “Promotion”) is open only to legal residents of the fifty (50) United States and the District of Columbia who are at least eighteen (18) years old at the time of entry.

Timing : The Promotion begins on July 1, 2010 at 12:00 a.m. Eastern Time (“ET”) and ends on September 30, 2010 at 11:59 p.m. ET (the “Promotion Period”).

Limit : Each participant may receive one (1) Sweepstakes entry per day by registering or logging in, and up to three (3) Instant Win Game plays per day by entering Codes obtained through any method or combination of methods during the Promotion Period.

Prize (s):

Sweepstakes Prize: ONE (1) GRAND PRIZE: $5,000 gift card. Approximate Retail Value (“ARV”): $5,000.

Instant Win Game Prizes: NINE HUNDRED TWENTY (920) FIRST PRIZES: $50 gift card. ARV: $50.

Total ARV of all prizes: $51,000

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