How To Enter : During the Promotion Period, visit Pillsbury.com/SweetSunday and follow the links and instructions to complete and submit the registration form

Eligibility : My Sweet Sunday Moment Instant Win Experience (the “Instant Win Experience”) is open only to legal residents of the fifty (50) United States and the District of Columbia who are at least eighteen (18) years old at the time of entry.

Timing : The Instant Win Experience begins on September 23, 2010 at 12:00 a.m. Eastern Time (“ET”) and ends on October 9, 2010 at 11:59 p.m. ET (the “Promotion Period”).

Limit : Each entrant may receive one (1) opportunity to participate in the Instant Win Experience per day during the Promotion Period.

Prize (s):

THIRTY-FOUR (34) FIRST PRIZES: Each First Prize is a $25 Visa gift card (terms and conditions apply). Approximate Retail Value (“ARV”): $25.

FOUR HUNDRED TWENTY FIVE (425) SECOND PRIZES: Each Second Prize is a VIP coupon redeemable for one (1) can of Pillsbury Sweet Rolls. ARV: $2.39.

Total ARV of all prizes: $1,865.75

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