Chex. Text. Win! Promotion (

General Mills, one of the world’s largest food companies, started a new promotion on December 30, 2014, the Chex. Text. Win! Promotion. During the year of 2015, ending on December 31, 2015, participate by sending a text message including the code from a participating Chex product for a chance to win a daily $100 Visa Gift Card! That’s $36,700 worth of Visa gift cards!

Text To Win

The promotion, which consists of three hundred sixty-seven daily entry periods, started at 12:00 pm ET on December 30, 2014 and will conclude at 11:59:59 pm ET on December 31, 2015. During this period, purchase any participating Chex product and look for the entry code, a ten (10) digit code, on the package. Once you have the code, send it via text message using your smartphone to 87654 to receive one entry for that day. Each code may only be used once but you may enter daily using a different code during the Promotion Period.

Alternatively, you may also enter without making a purchase and/or sending a text message by hand-writing your name (first and last, no initials), valid e-mail address, complete street address (P.O. Boxes not accepted), telephone number, and date of birth on a 3”x5” card and by mailing it to: Chex. Text. Win!, P.O. Box 251328, West Bloomfield, MI 48325. Limited to one (1) mail-in entry per day.

367 Days. 367 Prizes.

The sponsor, General Mills, will award a total of 367 prizes, one per day, during the promotion period each consisting of a $100 Visa Gift Card.


The Chex. Text. Win! Promotion is open only to legal residents of the fifty (50) United States and the District of Columbia who are 18 years of age or older at the time of entry.


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