How To Enter : During the Promotion Period, visit http://generalmills.promo.eprize.com/acchex/.

Eligibility : Apple Cinnamon Chex Instant Win (the “Instant Win Game”) is open only to legal residents of the fifty (50) United States and the District of Columbia who are at least eighteen (18) years old (except Alabama and Nebraska for which you must be nineteen (19), and Mississippi for which you must be twenty-one (21)) at the time of entry. Your chosen school must be enrolled in the General Mills Box Tops for Education® Program (the “BTFE Program”) for the 2012-2013 academic school year (“BTFE-Eligible School”) prior to your entry.

Timing : The Instant Win Game begins on July 15, 2012 at 12:00 a.m. Eastern Time (“ET”) and ends on October 15, 2012 at 11:59 p.m. ET (the “Promotion Period”).

Limit : Each entrant is limited to one (1) Instant Win Game Play per day during the Promotion Period.

Prize (s) :

THREE (3) GRAND PRIZES: Fifty thousand (50,000) eBoxTops® to be awarded to the BTFE-Eligible Program selected by entrant at registration. Approximate Retail Value (“ARV”): $5,000.

TWENTY (20) FIRST PRIZES: Five thousand (5,000) eBoxTops® to be awarded to the BTFE-Eligible School of winner’s choice. ARV: $500.

TWO HUNDRED (200) SECOND PRIZES: Five hundred (500) eBoxTops® to be awarded to the BTFE-Eligible School of winner’s choice. ARV: $50.

ONE THOUSAND (1,000) THIRD PRIZES: Fifty (50) eBoxTops® to be awarded to the BTFE-Eligible School of winner’s choice. ARV: $5.

TWENTY THOUSAND (20,000) FOURTH PRIZES: Five (5) eBoxTops® to be awarded to the BTFE-Eligible School of winner’s choice. ARV: $0.50.

Total ARV of all prizes : $50,000

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