Eligibility :
The Always Fashion Hook Up (the “Promotion”) is open only to legal residents of Alaska, Arizona, California, Colorado, Idaho, Indiana, Kentucky, Michigan, Montana, North Dakota, Nebraska, New Mexico, Nevada, Ohio, Oregon, South Dakota, Utah, Washington, West Virginia, or Wyoming who reside in the zip codes set forth at
http://always.eprize.net/fashionhookup/?page=eligible_zipcodes and who are at least fourteen (14) years old at the time of entry.

Timing :
The Always Fashion Hook Up begins on December 1, 2008 at 12:00 a.m. Eastern Time (“ET”) and ends on February 13, 2009 at 11:59 p.m. ET (the “Promotion Period”).

How to enter:
You will need to obtain a code (“Code”) to participate in the Promotion. There are two (2) ways to obtain a Code:

  1. Purchase $10 of Always Products: During the Promotion Period, visit a participating retail store location and purchase ten dollars ($10) of Always products. Upon checkout, you will receive a coupon containing a Code.
  2. Alternate Method of Entry Code: If you do not purchase $10 of Always products to receive a Code, you may use the following Code: XPTWMTHKH7FJ.

Once you have obtained a Code, go to
http://always.eprize.net/fashionhookup and fill out the online entry form. Complete and submit the online entry form including the Code and a valid home address.  P.O. Boxes are not permitted.  You automatically will receive one (1) entry into the Sweepstakes and advance to the Instant Win Game page and receive one (1) Instant Win Game play for that day.  Once on the Instant Win Game page, follow the links and instructions to play the Instant Win Game.  The Instant Win Game results will be instantly displayed.  Potential winners of the Instant Win Game will be provided directions for validation.  All potential winners are subject to verification before any prize will be awarded.  Administrator is responsible for the functionality of the Instant Win Game.

Each participant may enter/play one (1) time per day, regardless of method of entry, during the Promotion Period.

Prize (s):

Sweepstakes Prize: ONE (1) GRAND PRIZE: A $2,500 Bluefly.com Gift Certificate. Approximate Retail Value (“ARV”): $2,500.

Instant Win Game Prizes: SEVENTY-FIVE (75) FIRST PRIZES: A $200 Bluefly.com Gift Certificate.  ARV: $200.

Total ARV of all prizes:


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