How To Enter : During the Promotion Period, visit, click on the Universal/Cinemark “Dilemma” Sweepstakes prompt and follow the links and instructions to complete the registration.

Eligibility : Universal/Cinemark “Dilemma” Sweepstakes (the “Sweepstakes”) is open only to legal residents of the fifty (50) United States (including the District of Columbia) who are at least eighteen (18) years old at the time of entry.

Timing : The Sweepstakes begins on January 6, 2011 at 12:00 a.m. Eastern Time (“ET”) and ends on January 23, 2011 at 11:59 p.m. ET (the “Promotion Period”).

Limit : Each household may enter one (1) time during the Promotion Period.

Prize (s) :

ONE (1) GRAND PRIZE: A year of Cinemark movies. Package includes fifty-two (52) weeks of movie passes for two (2) with a large popcorn/large soft drink combo for two (2) at each movie. ARV: $1,768. Approximate Retail Value (“ARV”): $1,000.

TWENTY-FIVE (25) FIRST PRIZES: Cinemark movie passes for two (2) and a large popcorn/large soft drink combo for two (2). ARV: $34.


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