How To Enter : Eligible consumers can visit www.whymilk.com and follow the on-screen instructions to enter.

Eligibility : Unlock Their Potential Instant Win Game (“Promotion”) is open to legal residents of the fifty (50) United States and District of Columbia who are 18 years of age or older at the time of entry.

Timing : Begins on July 25, 2010 at 11:00:01 AM Eastern Time (“ET”) and ends on August 23, 2010 at 5:59:59 PM ET.

Limit : One (1) play per household per day.

Prize (s):

  • (30) Compaq Laptop ($479.99 ea.)
  • (100) Leap Frog® TAG™ Reading System ($39.99 ea.)
  • (300) Leap Frog® Leapster Explorer™ Learning Experience ($69.99 ea.)
  • (500) 1-year Trial subscription to Parent & Child magazine ($23.60 ea.)
  • (150) Eastsport Basic Backpack ($15 ea.)
  • (500) got milk?® school bundle – USB drive and notebook ($15 ea.)
  • (15) Office Depot Gift Card ($25 ea.)
  • (15) Barnes and Noble Gift Card ($25 ea.)
  • (400) Cereal-on-the-go Containers (2 per package) ($9.98 ea.)

Total ARV of all prizes: $65,687.70

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