How To Enter : You must first become a registered user at www.skoal.com. If you are not a registered user, go to www.skoal.com and follow the instructions to register. Once you have registered, you can log on to www.skoal.com during the Promotional Period and follow the instructions to enter the Sweepstakes.

Eligibility : Only legal residents of the 50 United States (except Massachusetts and Michigan) or the District of Columbia who are tobacco consumers 21 years of age or older at time of entry are eligible to enter the Sweepstakes. Void in, and to residents of, Massachusetts and Michigan, and where prohibited by law.

Timing : The Sweepstakes begins at 12:00:00 AM ET on 7/1/10 and continues through 11:59:59 PM ET on 9/8/10 (the “Promotional Period”).

Limit : Limit one entry per person per day, regardless of whether you enter

Prize (s):

Weekly Prize #1:One hundred fifty (150) Prizes of a $100.00 Omaha Steaks® Gift Card. Gift card not redeemable for cash and is subject to all terms and conditions of issuer. Approximate Retail Value $100.00 per prize.

Weekly Prize #2:Twenty (20) Prizes of a Party King Grills™ Swing n Smoke™ Grill. Approximate Retail Value $500.00 per prize.

Weekly Prize #3:Six hundred fifty (650) Prizes of Maui Jim® Banyans Sunglasses. Approximate Retail Value $179.00 per prize.

Weekly Prize #4:Five (5) Prizes of a Bass Pro Shops® 4-Room Tent. Total Approximate Retail Value $289.99 per prize.

Weekly Prize #5:One hundred (100) Prizes of a Rolling Party Cooler. Approximate Retail Value $151.00 per prize.

Weekly Prize #6:One hundred (100) Prizes of a pair of Altec Lansing Octiv™ AIR Wireless Speakers for your MP3 Player (MP3 Player not included with prize). Approximate Retail Value $229.99 per prize. Winners of Weekly Prize #6 may select a cash alternative of $229.99, awarded in the form of a check payable to the winner.

Weekly Prize #7:One hundred fifty (150) Prizes of a Bass Pro Shops® CarbonLite™ Baitcast Rod and Reel Combo, and a Humminbird® Smartcast® RF-35 Wrist Mount Fishfinder with RSS. Total Approximate Retail Value $309.99 per prize.

Weekly Prize #8:One (1) Prize of trip for 2 to the 2011 Brickyard 400® Mile Race at the Indianapolis Motor Speedway, in Indianapolis, IN, on Presenter-specified dates in the summer of 2011, including roundtrip coach air transportation from the major airport nearest winner’s home, hotel accommodations (2 nights/double occupancy), a pair of admission tickets to the race, transfers to/from hotel/racetrack, meals and a check in the amount of $2,350.00 for winner. Total Approximate Retail Value $5,350.00.

Weekly Prize #9:One (1) Prize of a 5′ X 9′ SuperScreen™ LT Backyard Cinema Package. Approximate Retail Value $5,600.00.

Grand Prize:One (1) prize of a 2011 Jeep® Wrangler Rubicon 4×4 and a check in the amount of $13,500.00. Total Approximate Retail Value $55,043.00. Jeep® is a registered trademark of Chrysler Group LLC.

Total ARV of all prizes: $293,390.45

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