Eligibility :
Celebration Legends Brought to You by Chex Mix® (the “Sweepstakes”) is open only to legal residents of the fifty (50) United States (and D.C.) who are at least eighteen (18) years old at the time of entry. Employees of General Mills Sales, Inc., MRM Worldwide, ePrize, LLC, and their parent and affiliate companies as well as the immediate family (spouse, parents, siblings and children) and household members of each such employee are not eligible. Subject to all applicable federal, state, and local laws and regulations. Void where prohibited. Participation constitutes entrant’s full and unconditional agreement to these Official Rules and Sponsor’s and Administrator’s decisions, which are final and binding in all matters related to the Sweepstakes. Winning a prize is contingent upon fulfilling all requirements set forth herein.

Timing :
The Sweepstakes begins on September 2, 2008 at 12:00 a.m. Eastern Time (“ET”) and ends on November 24, 2008 at 11:59 p.m. ET (the “Promotion Period”).

How to enter:
During the Promotion Period, visit http://www.celebrationlegends.com and follow the links and instructions to complete the registration. Complete and submit the registration including a valid home address. P.O. Boxes are not permitted. You automatically will receive one (1) entry into the Sweepstakes.

Limit:
Each participant may enter one (1) time per day during the Promotion Period. Multiple entrants are not permitted to share the same email address.

Prize (s):
TWELVE (12) GRAND PRIZES (one (1) per Weekly Entry Period): Each prize is a 32 inch flat panel LCD HDTV and a Coupon Book containing twenty-four (24) coupons, each redeemable for a free bag of various Chex Mix snack products. Approximate Retail Value (“ARV”): $1,165.

Total ARV of all prizes:
$13,980

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