Eligibility :
You are eligible to enter this Promotion if you meet the following requirement at time of entry:
You are
a legal resident of the 50 United States (including the District of Columbia), and you are 18 years or older (if you are 18 years of age or older, but are considered a minor in your place of residence, you should ask your parent’s or legal guardian’s permission prior to submitting an entry in this Promotion ). This Promotion is void outside the geographic area described above and wherever else prohibited by law.

Timing :
The Xbox LIVE Activate Netflix & Win Sweepstakes consists of consecutive, separate weekly prize periods. Each weekly prize period will begin at 12:01 A.M. Pacific Time (PT) on Sunday, and end at 11:59 P.M. PT on the following Saturday. For example, the first Weekly Prize Period begins on Sunday, January 25, 2009, and end on Saturday, January 31, 2009.

How to enter:
There are two ways to enter a Weekly Prize Period: online via the Xbox LIVE service, or via U.S. Mail.

To enter online via the Xbox LIVE service , you must have access to an Xbox 360® video game and entertainment system, and be an Xbox LIVE® Gold member in good standing. Once you have verified that you meet these system requirements, you must register and earn and entry as follows:

To register, you must download the free Activate Netflix & Win Registration Gamer Picture (“Gamer Picture”). There are two ways to download the Gamer Picture: by accessing Marketplace on the Web using a PC or by accessing the Xbox LIVE Marketplace using an Xbox 360 console.

To download the Gamer Picture via Marketplace on the Web , do the following:

  1. Navigate to “Xbox LIVE Event Registrations” at http://marketplace.xbox.com/en-US/games/media/66acd000-77fe-1000-9115-d802475207f5/
  2. Select “Activate Netflix & Win Registration” from the list of available content and select “Download to Xbox 360”
  3. Select “Confirm” on the Confirm Purchase window.
  4. Players will see a “Congratulations! This item has been purchased and added to your download queue” message.


To download the Gamer Picture via the Xbox LIVE Marketplace , do the following:

  1. Sign in to Xbox LIVE and access the Game Marketplace,
  2. Select “Explore Game Content”,
  3. Select “All Games”,
  4. Select “Browse”,
  5. Under Title, Select “X”,
  6. Select “Xbox LIVE Event Registrations“,
  7. Select “Activate Netflix & Win Registration” from the list of available content and select “Confirm Download”.
  8. Upon the successful completion of the Gamer Picture download, Players will see a “Activate Netflix & Win Registration downloaded” message.

NOTE: Users may also access the free Activate Netflix & Win Registration Gamer Picture via the banner ads running on the Events Channel in the Xbox LIVE dashboard.

You must register using the same Xbox LIVE gamer profile that you used/will use to download the Netflix application and activate Netflix instant streaming on the Xbox LIVE service.

Please be sure that your Xbox LIVE gamer profile information including e-mail address, mailing address and phone is correct and current. You can update your Xbox LIVE gamer profile information as described below.

Updating Account Information:
You can verify/update your profile information via your account profile on Xbox.com or through the Xbox Dashboard:

Via the Xbox Dashboard:

  1. From the Xbox Dashboard, select “My Xbox” Channel.
  2. Select your Gamercard.
  3. Select “Manage Account”.
  4. Select “Contact Information”.
  5. Enter your account e-mail and password, and then select “Sign In”.
  6. E-mail address is located on the Contact Information screen.

Via Xbox.com:

  1. Go to http://live.xbox.com/en-US/default.aspx.
  2. Sign in to Xbox using your Windows Live ID account email and password.
  3. Select “Manage Profile” on your “My Xbox” Home Page.
  4. Select “Billing and Contact Information”.
  5. Update your Profile Information and then select “Save”.

Earn Entries

New Instant Streaming from Netflix Users
Provided you have registered as described above, you will automatically earn one (1) entry when you log in to the Xbox LIVE service, log in to the Netflix application, and activate Netflix streaming as follows:

Activating Netflix instant streaming on your Xbox 360:

  1. Set-Up a Netflix Free Trial Account. (If you are already a Netflix Unlimited subscriber, please proceed to Step 2.) On your PC, go to: http://www.netflix.com/Default?mqso=80023131. Follow the instructions to create a Netflix account for the two week free trial offer. Netflix free trial offer is subject to the Netflix Terms of Use at http://www.netflix.com/TermsOfUse?lnktrk=FTI_TOU#freetrials
  2. Activate Netflix on your Xbox 360. Sign into your Xbox LIVE Gold account. Navigate to the Video Marketplace channel and select the Netflix slot. Select ‘Confirm Download’ to download the free Netflix application. Select ‘Play Now’ after the download. Select ‘Yes, I want to activate instant watch’. Write down the activation code.
  3. Link your Netflix and Xbox LIVE Gold Accounts.Return to your PC, navigate to www.netflix.com/activate, sign in to your Netflix account, enter the activation code and select “Activate.” Once you see the “Activation is complete” message, click on the ‘Watch Instantly’ tab to add movies to your Netflix Instant Queue.
  4. Enjoy Instant Streaming from Netflix. On your Xbox 360, you will see your Netflix Queue update. Now sit back, relax, and instantly watch movies on your TV!

Existing Instant Streaming from Netflix Users
If you are already a Netflix Ultimate subscriber, or free trial user, and you have already downloaded and activated Netflix Instant Streaming on your Xbox 360 console, as described in the “New Users” subsection above, as of January 25, 2009, then you can still earn an entry, provided you have registered as described above, by downloading the free Activate Netflix & Win Registration gamer picture (“Gamer Picture”) via the Xbox LIVE Marketplace or Marketplace on the Web.

To enter by mail, without registering, downloadingthe Netflix application, and activating Instant Streaming from Netflix on your Xbox 360 console, hand-print your first and last name, mailing address, city, state, ZIP code, phone number, and e-mail address (if any) on a 3×5 piece of paper and mail it to:

Xbox – Netflix Activate and Win Promotion
PO Box #511456
New Berlin, WI 53151

Mail-in entry (ies) must be received by the Thursday after the close of the Weekly Prize Period. Mail-in entries received after the Thursday following the Weekly Prize Period will be included in the following Weekly Prize Period, if any. Limit one (1) entry per outer mailing envelope.


Prize (s):

Weekly Prize (one for each Weekly Prize Period that is a part of the Promotion). A prize package consisting of the following items:

  • A Samsung Television Home Theater Package (Approximate Retail Value, (ARV), $4,190.00 USD) that consists of the following items:
    • One (1) Samsung 58″ 1080p Flat-panel Plasma HDTV,
    • One (1) Samsung 1200 Watt 5.1 Channel XM-Ready Home Theater System with Upconvert DVD Player, and
    • Two (2) Monster Cable Ultra Series 1000 4′ HDMI A/V Cable
  • Xbox 360 Wireless Networking Adapter (ARV, $100.00 USD)
  • 4000 Microsoft Points (ARV, $50.00 USD) NOTE: Microsoft Points will expire from a user’s account at 11:59 PM PT on June 30, 2009. Winners must SPEND these Microsoft Points prior to this expiration date.
  • Xbox 360 Messenger Kit (ARV, $30.00 USD)
  • Xbox 360 Universal Media Remote (ARV, $20.00)

ARV of each Weekly Prize Package: $4,390.00 USD


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