How To Enter : Look inside specially-marked packages of Kellogg’s cereals (“ParticipatingProducts”) for a winning game piece in the Kellogg’s Power Up Instant Win Game (“Game”). Visit kelloggs.com/powerup to claim your prize.

Eligibility : Open to legal residents of the fifty (50) United States and the District of Columbia who are 18 years of age or older.

Timing : Prize claims must be submitted by 11:59:59 PM (ET) on 11/4/11.

Prize (s):

Two Thousand Six Hundred Fifty (2,650) Grand Prizes – A Nintendo DSi™* Portable Game System (ARV $170 ea./Odds 1:20,000). Ten Thousand Six Hundred (10,600) First Prizes – A Nintendo* DS™* Game (ARV $20 – $35 ea./Odds 1:5,000). Two Hundred Fifty One Thousand Seven Hundred Fifty (251,750) Second Prizes – One Thousand (1,000) Nintendo DSi* Points™ (ARV $10 ea./Odds 1:211). Nintendo DSi* Points™ expire on 12/5/11 and are subject to the terms and conditions associated with their use. Odds of winning a prize 1:200.

Total ARV of all prizes: $3,180,000 – $3,339,000

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