www.maxsnltrip.com – Pepsi MAX Ultimate SNL Experience Sweepstakes

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How To Enter : Visit www.maxsnltrip.com and follow the instructions.

Eligibility : Open only to permanent, legal United States (“U.S.”) residents who are eighteen (18) years of age or older as of August 29, 2011 and who are physically located and residing in the KNBC terrestrial geographic viewing area (the counties of Los Angeles, Kern, San Bernardino, Orange, Riverside, and Ventura in the state of California (collectively, “Geographic Area”)).

Timing : Online Entries must be received by 11:59:59 P.M. ET on September 28, 2011

Limit : Limit two (2) Online Entries per person/email address per day.

Prize (s) :

Second Prizes: There will be ten (10) second prizes (each a “Second Prize” and collectively, “Second Prizes”) awarded in this Sweepstakes, one (1) Second Prize awarded to each Second Prize Winner. Each Second Prize will consist of a Saturday Night Live orNBC themed DVD or board game (actual DVD and/or board game to be determined by Sponsors in their sole discretion). The Estimated Retail Value (“ERV”) of each Second Prize is forty dollars ($40). Total ERV of all Second Prizes is four hundred dollars ($400).

First Prize: There will be one (1) first prize (“First Prize”) awarded to the First Prize Winner of this Sweepstakes consisting of a trip to New York City, NY (“Trip”), for winner (“Winner”) and one (1) guest (“Guest”). Trip consists of: round-trip, coach-class air travel from a major commercial airport near Winner’s residence to an airport in or near New York City, NY (“Airport”) (as determined by Sponsors in their sole discretion); accommodations for Winner and Guest (single room/double occupancy) for two (2) nights at a hotel in New York City, NY (“NYC Hotel”) (as determined by Sponsors in their sole discretion); the opportunity for First Prize Winner and Guest to attend aworkshop hosted by production staff members and/or current talent from Saturday Night Live (actual production staff members and/or current talent to be determined by Sponsors at their sole discretion) (“Ultimate SNL Experience”); an NBC gift bag (actual contents to be determined and subject to change at Sponsors’ sole discretion); and round trip ground transportation between Airport and Hotel. FIRST PRIZE WINNER AND GUEST MUST BE ABLE TO DEPART FROM AND RETURN TO LOS ANGELES ON DATES AND TIMES AS DETERMINED BY SPONSORS IN THEIR SOLE DISCRETION, OR FIRST PRIZE WINNER WILL BE DISQUALIFIED AND, TIME PERMITTING, AN ALTERNATE FIRST PRIZE WINNER MAY BE SELECTED FROM THE REMAINING ELIGIBLE ENTRIES RECEIVED IN THIS SWEEPSTAKES AT SPONSORS’ SOLE DISCRETION. As Noted Above: In the event that the National Grand Prize Winner is an entrant in this specific Sweepstakes then such National Grand Prize Winner shall be awarded the National Grand Prize (described below) in addition to his/her First Prize. ERV of the First Prize is two thousand five hundred dollars ($2,500).

National Grand Prize: There will be one (1) national grand prize (“National Grand Prize” and together with Second Prizes and First Prizes will be referred to herein as “Prizes”) awarded to National Grand Prize Winner.  In addition to the First Prize (described above), the National Grand Prize Winner shall receive of the following: Two (2) tickets to attend a live taping of the NBC television show Saturday Night Live (“Show”) during his/her Trip, and additional accommodations for Winner and Guest (single room/double occupancy) for up to three (3) additional nights at NYC Hotel (as determined by Sponsors in their sole discretion); and ground transportation between Hotel and Show.  ERV of the National Grand Prize is one thousand dollars ($1,000).

Total ARV of all prizes : $3,900