How To Enter : At participating retailers, look on specially-marked packages of Cheez-It® Original crackers (7 oz.); Cheez-It® BIG Original crackers (11.7 oz.); Keebler® Club® Minis Multigrain crackers (11 oz.); Keebler® Club® Minis Original crackers (11 oz.); Keebler® Chips Deluxe® Original cookies (12.6 oz.); Keebler® Chips Deluxe® Coconut cookies (11 oz.); Keebler® Chips Deluxe® Chocolate Lovers cookies (11.6 oz.); Keebler® Grahams crackers (original flavor 15 oz.; and cinnamon crisp flavor 14 oz.); Keebler® Sandies® Simply Shortbread cookies (11 oz.); Keebler® Sandies® Toffee Shortbread cookies (11.3 oz.); Keebler® Sandies® Pecan Shortbread cookies (11.3 oz.); and Kellogg’s® Rice Krispies Treats® (8 ct. – original flavor only) (“Participating Products”) for a Kellogg’s Family Rewards™ code (“Code”). Then, go online to www.kelloggsfamilyrewards.com/Spiderman2 (“Website”) to register (for new members) or log in (for existing members) and enter your Code.
Eligibility : Open to legal residents of the fifty (50) United States and District of Columbia who are 18 years of age or older at time of entry and are a registered member of the Kellogg’s Family Rewards™ program.
Timing : The Kellogg’s™ – THE AMAZING SPIDER-MAN 2™ Instant Win Game (“Game”) begins at 12:00:00 AM (ET) on 3/24/14 and ends at 11:59:59 PM (ET) on 8/1/14 (“Promotion Period”).
Limit : You may play the Game as often as you wish, but limit one (1) Game play per each KFR code.
Prize (s) :
One (1) Grand Prize – A 3-day/2-night trip for winner and one (1) guest to New York City (ARV $11,000). Prize includes round trip coach-class air transportation for winner and one (1) guest from major airport nearest winner’s home to New York, NY; 2-nights lodging in the penthouse at the W Times Square hotel in New York City (based on double occupancy – subject to availability/travel dates); a helicopter tour for two (2) over New York City departing from downtown; two (2) 72-hours passes for a hop-on/hop-off double decker bus tour of New York City; dinner for two (2) at The View restaurant; a Sony Digital Camera (to be awarded in the form of a $400 Sony Gift Card); and $3,670 in spending cash – to be used towards miscellaneous expenses (to be awarded in the form of a check to winner).
Ten (10) First Prizes – A Sony LED HDTV (ARV $1,000 – to be awarded in the form of a $1,000 Sony Store Gift Card).
One (100) Second Prizes – A Sony Xperia® Tablet (ARV $499 ea. – to be awarded in the form of a $499 Sony Store Gift Card).
One Hundred (100) Third Prizes – The Amazing Spider-Man 2 Game (to be awarded in one (1) of the following formats of the winner’s choice: Xbox One or Xbox 360 (ARV $59.99 ea.), PS3 or PS4 (ARV $59.99 ea.), Wii U ($49.99 ea.), 3DS (ARV $29.99 ea.), or PC (ARV $29.99 ea.)).
One Thousand (1,000) Fourth Prizes – One (1) Movie Ticket (to be awarded in the form of a promotional code good for one (1) movie ticket) (ARV $12.50 ea.)
Total ARV of all prizes : $89,399