How To Enter : Visit www.iceemusic.com and follow the links and instructions to complete and submit the registration

Eligibility : ICEE & Live Nation Cool Down Rock Out Instant Win (the “Instant Win Game”) is open only to legal residents of the 50 United States (and the District of Columbia) who are 18 years old and older at the time of entry.

Timing : The Instant Win Game begins at 12:00 a.m. Eastern Time (“ET”), May 31, 2011 and ends at 11:59 p.m. ET, August 31, 2011 (the “Promotion Period”).

Limit : 1 Instant Win Game play per person per day during the Promotion Period, regardless of method of obtaining Code.

Prize (s) :

1 GRAND PRIZE: A trip package for two (2) and the opportunity to attend a Live Nation produced and promoted concert within the United States, from among a list determined by Live Nation, in its sole discretion. Prize package consists of round trip, coach-class air transportation for two (2) from a major airport near winner’s home (determined by Live Nation in its sole discretion) to destination city in the U.S.; one (1) night’s accommodations at Live Nation‘s choice of hotel (single room, double occupancy); two (2) tickets to the specified concert; and a $250 American Express gift card for winner, terms and conditions apply. Approximate Retail Value (“ARV”): $3,250.

20 FIRST PRIZES: A Coca-Cola jukebox, features LED lighting, an iPod® docking station, built-in MP3 player, full-range stereo speakers, decorative music play list, auxiliary outputs, and a remote control. Compatible with all iPods except Shuffle. All details determined by Sponsor in its sole discretion. ARV: $299.00.

1,500 SECOND PRIZES: A 10-pack of MP3 Music Download codes (collectively a “10-pack Download Code”) redeemable at http://www.livenation.com/icee. Each 10-pack Download Code may be used toward ten (10) music downloads, redeemable via www.livenation.com/icee. Approximate retail value of each 10-pack of Download Codes: $10

7,500 THIRD PRIZES: A single Music Download Code redeemable at http://www.livenation.com/icee. Approximate retail value of each single Download Code: $1

Total ARV of all prizes : $31,730

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