How To Enter : During the Promotion Period, visit http://tide.promo.eprize.com/goldencap and follow the links and instructions

Eligibility : Tide Golden Cap (the “Promotion”) is open only to legal residents of the fifty (50) United States and the District of Columbia who are at least eighteen (18) years old as of the last day of the month prior to the date of entry and who did not purchase any equipment for purposes of entering the Promotion.

Timing : The Promotion begins on March 1, 2011 at 12:00 a.m. Eastern Time (“ET”) and ends on March 24, 2011 at 11:59 p.m. ET (the “Promotion Period”).

Limit : Each participant may receive one (1) Sweepstakes entry and may upload one (1) Submission in the Contest Promotion Period

Prize (s) :

Contest: TEN (10) GRAND PRIZES: A year’s supply of Tide awarded in the form of ten (10) coupons each redeemable for a 50oz. or smaller Tide detergent. A trip for winner to Cincinnati, Ohio to visit Tide’s headquarters. Trip package includes roundtrip, coach-class air transportation for winner and a guest from a major airport near winner’s home (determined by Sponsor in its sole discretion) to Cincinnati, OH; 3 days and 2 nights accommodations at a hotel determined by Sponsor in its sole discretion (single room, double occupancy); a behind the scenes tour with Tide scientists, an invitation to attend the 65th birthday party for the brand at the headquarters; design your own bottle of Tide and take home a one of a kind Golden Cap Tide Bottle with your label attached; and dinner with the brand team. Approximate Retail Value (“ARV”): $3,079.99

Sweepstakes: SIXTY (60) FIRST PRIZES: A year’s supply of Tide awarded in the form of ten (10) coupons each redeemable for a 50oz. or smaller Tide detergent. ARV: $79.99.

Total ARV of all prizes : $35,599.30

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