Eligibility : The SONY Make.Believe Sweepstakes (“Sweepstakes”) is open only to permanent legal residents of the fifty (50) states of the U.S. and D.C., who are physically located and residing therein, and who are sixteen (16) years of age or older as of January 25, 2010.

Promotion Period : This Sweepstakes begins at 12:00:00 a.m. Eastern Time (“ET”) on February 24, 2010, and ends at 11:59:59 p.m. ET on April 9, 2010 (“Sweepstakes Period”).

How To Enter : Visit sony-sweeps.com and follow the instructions.

Prize (s):

Three (3) grand prize packages (each a “Grand Prize”) will be awarded. The one (1) winner selected from each Entry Period, subject to verification, may choose one (1) Grand Prize package from the following:

(1) A “Behind The Camera” Grand Prize: A trip for winner and one (1) guest to Los Angeles, CA (“L.A.”) on Sponsor-selected dates to attend a Sony Pictures Red Carpet Movie Premiere (the “Premiere Event”). Prize consists solely of: Round-trip coach air transportation for winner and one (1) guest between an airport in or near L.A. and a major airport near the winner’s home (airports chosen in Sponsor’s sole discretion); two (2) nights hotel accommodations (one room – double occupancy); ground transportation in L.A. between the airport and hotel upon arrival and departure and between the hotel and the Premiere Event; and two (2) Red Carpet Movie Premiere Passes to Sponsor-selected Premiere Event. Winner and guest must travel on designated days to coincide with the Premiere Event, which will be determined in Sponsor’s sole discretion. Details of the trip and Premiere Event will be provided by the Sponsor a reasonable time prior to travel. The winner is advised to arrive at least one (1) hour prior to Premiere Event start time. Tickets to and attendance at the Premiere Event are subject to the prize providers’ and event producer’s terms, limitations and restrictions, including, without limitation, the following: (i) Theater will be overbooked to ensure a full house; (ii) Not all ticket holders will be admitted; (iii) Seating is on a first-come, first served basis; and (iv) No one will be admitted without a ticket or after the premiere begins. If, for whatever reason, the Premiere Event is cancelled or rescheduled after the tickets are ticketed, no compensation will be paid in lieu of any cancelled or rescheduled showing of the film. Unused tickets cannot be refunded or exchanged. No responsibility is assumed by the Sweepstakes Entities for rescheduling, delay, postponement or cancellation of the Premiere Event, in whole or in part. In the event of rescheduling or postponement of the Premiere Event, trip may (in Sponsor’s sole discretion) be rescheduled and the winner must travel at the new times and dates determined in Sponsor’s sole discretion or forfeit prize. Grand Prize details, including, but not limited to, Premiere Event movie selection, are in the sole discretion of Sponsor. Winner also will receive one (1) of each of the following: Sony 240 GB HD HandyCam – Model HDR-XR520V; a Sony X Series Signature Collection X Notebook Model VPCX115KX/N; Movie Studio 9 Platinum Pro Pack including Digital Movie Editing Software. Approximate retail Value (“ARV”) of this Grand Prize: $6816 US.

(2) An “On The Mic” Grand Prize: A trip for winner and one (1) guest to a Sponsor-selected artist concert (the “Music Event”). Prize consists solely of: Round-trip coach air transportation for winner and one (1) guest between a major airport near the Music Event location and a major airport near the winner’s home (airports chosen in Sponsor’s sole discretion); two (2) nights hotel accommodations (one room – double occupancy); ground transportation in the Music Event area between the airport and hotel upon arrival and departure and between the hotel and the Music Event; and two (2) tickets to the Music Event. Winner and guest must travel on designated days to coincide with the Music Event, which will be determined in Sponsor’s sole discretion. Details of the trip and Music Event will be provided by the Sponsor a reasonable time prior to travel. Tickets to and attendance at the Music Event are subject to the prize providers’ and event producer’s terms, limitations and restrictions. If, for whatever reason, the Music Event is cancelled or rescheduled after the tickets are ticketed, no compensation will be paid in lieu of any cancelled or rescheduled event. Unused tickets cannot be refunded or exchanged. No responsibility is assumed by the Sweepstakes Entities for rescheduling, delay, postponement or cancellation of the Music Event, in whole or in part. In the event of the rescheduling or postponement of the Music Event, trip may (in Sponsor’s sole discretion) be rescheduled and the winner must travel at the new times and dates determined in Sponsor’s sole discretion or forfeit the prize. Grand Prize details, including, but not limited to, Music Event selection, are in the sole discretion of Sponsor. Winner also will receive one (1) of each of the following: Sony 32 GB X Series MP3 Player – Model No. NWZ-X1061FBSMP; Stereo Headphones – Model No. SA-5000; A Sony Series Signature collection X Notebook – Model No. VPCX115KX/N and an Acid Pro 7 – Digital Music Editing Software package. ARV of this Grand Prize: $6420 US.

(3) A “Play The Game” Grand Prize: A trip for winner and one (1) guest to L.A. to attend the E3 Expo 2010, which is currently scheduled to take place from June 15, 2010 through June 17, 2010 (the “Expo Event”). Prize consists solely of: Round-trip coach air transportation for winner and one (1) guest between an airport near or in L.A. and a major airport near winner’s home (airports chosen in Sponsor’s sole discretion); two (2) nights hotel accommodations (one room – double occupancy); ground transportation in L.A. between the airport and hotel upon arrival and departure and between the hotel and the Expo Event; and two (2) tickets to attend the E3 Expo 2010. Winner and guest must travel on designated days to coincide with the Expo Event, which will be determined in Sponsor’s sole discretion. Details of the trip and Expo Event will be provided by the Sponsor a reasonable time prior to travel. Tickets to and attendance at the Expo Event are subject to the prize providers’ and event producer’s terms, limitations and restrictions. If, for whatever reason, the Expo Event is cancelled or rescheduled after the tickets are ticketed, no compensation will be paid in lieu of any cancelled or rescheduled event. Unused tickets cannot be refunded or exchanged. No responsibility is assumed by the Sweepstakes Entities for rescheduling, delay, postponement or cancellation of the Expo Event, in whole or in part. In the event of the rescheduling or postponement of the Expo Event, trip may (in Sponsor’s sole discretion) be rescheduled and the winner must travel at the new times and dates determined in Sponsor’s sole discretion or forfeit the prize. Grand Prize details are in the sole discretion of Sponsor. Winner also will receive one (1) of each of the following: Sony 40” Bravia NX Television; a Sony PS3 Slim; a Sony PSP Go and a selection of top PS3 Games. ARV of this Grand Prize: $7100 US.

Winners : For a copy of these Official Rules or the Winner’s List, send your specific request with a self-addressed, return postage pre-paid envelope to: “SONY Make.Believe Sweepstakes” Rules/Winner’s List (specify which), P.O. Box 8022, Westport, CT 06888. All Official Rules requests must be received during the Sweepstakes Period and all winner’s list requests must be received by July 7, 2010. Only one (1) request per outer envelope, mailed separately, will be fulfilled. Vermont residents may omit return postage with Official Rules requests.

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