How To Enter : Log on to www.skinnycow.com/perfectcup during the Promotion Period and follow the on-screen instructions to complete registration.

Eligibility : Sweepstakes is open to legal residents of the 50 United States and D.C., 21 years of age or older

Timing : Sweepstakes begins at 12:01 a.m. (Pacific Time) PT on 3/1/2011 and ends at 11:59 p.m. PT on 6/30/2011 (“Promotion Period”)

Limit : Limit of three (3) entries/plays per person or e-mail address per day.

Prize (s) :

Five (5) GRAND PRIZES Winners will receive a trip from Friday, August 26, 2011 – Sunday, August 28, 2011 to attend the Perfect Cup Event on Saturday, August 27, 2011 (“Perfect Cup Event Package”) for Winner and one (1) guest. Package includes: (i) round-trip coach air transportation for Winner and one (1) guest from a major airport near the Winner’s residence (as determined by Sponsor) to Los Angeles, CA (if a Grand Prize Winner resides within 250 miles of Los Angeles, CA, ground transportation will be provided in lieu of air travel and no cash difference will be awarded); (ii) two nights hotel accommodations (one standard room, double occupancy; hotel to be selected by Sponsor); (iii) ground transportation to/from Los Angeles airport and hotel and to/from hotel and Perfect Cup Event; (iv) $500 awarded as a check. Approximate Retail Value (“ARV”) of each Grand Prize: $5,300.

FIRST PRIZES (10): Ten (10) First Prize Winners will each receive a bra collection of five (5) bras. (ARV $170 each). Winners will be contacted by a specialist from the supplier of the First Prize who will assist with prize fulfillment (including size, style and color preferences).

SECOND PRIZES (2,500): Two thousand five hundred (2,500) Second Prize Winners will each receive a bra (ARV $34 each).

THIRD PRIZES (5,000): Five thousand Prize Winners will each receive a coupon for a free Skinny Cow™ low fat ice cream cup. Coupon subject to terms and conditions of use. (ARV $1.99 each). IF COUPON IS PROHIBITED BY LAW, PRIZE WILL BE DELIVERED IN THE FORM OF A $1.99 CHECK.

Total ARV of all prizes : up to $123,150

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