Eligibility : The Nature Valley Get Some Nature Promotion (the “Promotion”) is open only to legal residents of the fifty (50) United States (and the District of Columbia) who are at least eighteen (18) years old at the time of entry.

Promotion Period : The Nature Valley Get Some Nature Promotion begins on December 1, 2009 at 12:00 a.m. Eastern Time (“ET”) and ends on May 31, 2010 at 11:59 p.m. ET (the “Promotion Period”)

How To Enter : During the Promotion Period, go to www.NatureValley.com/offer and fill out the online entry form.

Limit : Each participant may play the Instant Win Game one (1) time per day during Phases 1, 2 and 3 of the Promotion Period and enter the Sweepstakes/play the Instant Win Game one (1) time per day during Phases 4, 5 and 6 of the Promotion Period.

Prize (s):

Sweepstakes Prize: ONE (1) PHASE 4 GRAND PRIZE: A trip for four (4) to Yellowstone National Park. Trip package includes roundtrip, coach-class air transportation for four (4) from a major airport near winner’s home to a major airport near Yellowstone National Park (airports determined by Sponsor in its sole discretion); five (5) days and four (4) nights accommodations at a hotel determined by Sponsor in its sole discretion (single room, quadruple occupancy); a Yellowstone National Park Experience (includes one (1) 5-day Yellowstone National Park pass and other details determined by Sponsor in its sole discretion); a $450 allowance for full-size or minivan rental car for the length of the stay and $250 in spending money. If winner does not meet requirements for the rental car, that portion of the prize will be forfeited in its entirety. Winner must complete the trip by April 1, 2011 or prize will be forfeited. Approximate Retail Value (“ARV”): $6,250. ONE (1) PHASE 5 GRAND PRIZE: A Trek Bike Giveaway package including: a Trek Soho Bike; a Bontrager Interchange Rear Rack (silver); a Trek Grocery Bag; a Trek Ion 3 Headlight & Flare 7 Tailgate Combo; a Bell Metropolis Helmet; and a Greenfield Kickstand (burnished aluminum). ARV: $1,325.94. ONE (1) PHASE 6 GRAND PRIZE: A trip for two (2) to TPC Sawgrass. Trip package includes roundtrip, coach-class air transportation for two (2) from a major airport near winner’s home (determined by Sponsor in its sole discretion) to Jacksonville, FL; 3 days and 2 nights accommodations at a hotel determined by Sponsor in its sole discretion (single room, double occupancy); a round of golf for two (2) at the Stadium Course at TPC Sawgrass (including a forecaddie) and a round of golf for two (2) at Dye’s Valley Course (including practice balls); a one (1) hour lesson for winner and guest at the TOUR Academy at TPC Sawgrass; a TPC Sawgrass welcome gift (contents determined by Sponsor in its sole discretion) and $250 in spending money. Winner must complete the trip between June 7, 2010 and September 30, 2010 or prize will be forfeited. ARV: $1,830. Odds of winning a Sweepstakes Prize depend on the number of eligible entries received during the applicable Phase. Limit: one (1) Sweepstakes Prize per person.

Instant Win Game Prizes: FIVE HUNDRED (500) FIRST PRIZES (250 awarded during Phase 1 and 250 awarded during Phase 6): A Caddie Hat. ARV: $25. Sponsor will select size of the hat in its sole discretion. TWO HUNDRED FIFTY (250) SECOND PRIZES (awarded during Phase 3): A Nature Valley Water Bottle. ARV: $16. TWO HUNDRED FIFTY (250) THIRD PRIZES (awarded during Phase 2): A Nature Valley T-Shirt. ARV: $15. Sponsor will select size of the t-shirt in its sole discretion. FIVE HUNDRED (500) FOURTH PRIZES (awarded during Phase 5): A box of Nature Valley Almond Nut Cluster Granola Bars. ARV: $3.79. ONE THOUSAND (1,000) FIFTH PRIZES (500 awarded during Phase 1 and 500 awarded during Phase 2): A box of Nature Valley Dark Chocolate Peanut and Almond Sweet and Salty Nut Granola Bars. ARV: $3.39. FIVE HUNDRED (500) SIXTH PRIZES (awarded during Phase 3): A box of Oat and Dark Chocolate Nature Valley Bars. ARV: $3.39. FIVE HUNDRED (500) SEVENTH PRIZES (awarded during Phase 4): A box of Nature Valley Yogurt Granola Bars (Variety Pack). ARV: $3.39. FIVE HUNDRED (500) EIGHTH PRIZES (awarded during Phase 6): A box of New Nature Valley Granola Bars. ARV: $3.39.

Total ARV of all prizes:
$40,025.94

Winners : Winner List requests will only be accepted after the promotion end date (listed above) and no later than August 31, 2010. For the Winner List, visit the promotion website, complete the form at the bottom of the FAQ, and select “Win List Request” in the drop down.

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