How To Enter : To enter the Sweepstakes online, visit the website at maybelline.com/VIP (“Sweepstakes Website”) and follow the directions

Eligibility : Promotion open only to legal residents of the 50 United States or the District of Columbia, who are 18 years of age or older at time of entry

Timing : Promotion begins 9:00 AM Eastern Time (“ET”) on 08/15/10 and ends at 9:00 PM ET on 10/15/10

Limit : Three (3) plays per day per person, household or email address, regardless of whether you play in-store or online

Prize (s):

Grand Prize: (5 (five) available) Grand Prize VIP Trip to NY Fashion Week during the week of February, 11 – 17, 2011, for winner and one guest. Each Grand Prize package consists of: round trip coach class air transportation for two (2) from a major airport near winner’s US residence as determined by Sponsors in their sole discretion, ground transportation to and from airport in NY City and the hotel, hotel accommodations (one standard room, double occupancy) for 3 days/2 nights, a MNY Gift Bag, five hundred dollars($500) spending money for meals and incidentals and two (2) tickets to one (1) Mercedes- Benz Fashion Week Show while in NYC. Event date and all particulars of the event will be as determined by Sponsors. Approximate Retail Value (“ARV”) of Each Grand Prize: $5,000.00.

Runner Up Prize: (100 (one hundred) available): Each Runner-Up Prize consists of: $50 Walgreens Gift Card (ARV: $50).

Total ARV of all prizes: $30,000

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