How To Enter : Visit the website at besensationalandwin.com (“Contest Website”) and follow the directions to complete the online entry form

Eligibility : The Promotion is open to legal residents of the 50 United States or the District of Columbia (excluding Puerto Rico, the U.S. Virgin Islands and all other U.S. territories and possessions) who are 18 years of age or older at the time of Promotion registration.

Timing : The Be A Sensational Makeup Artist Contest & Sweepstakes (“Promotion”) begins at 12:00:00 PM (Noon) Eastern Time (“ET”) on Wednesday, September 1, 2010 and ends at 11:59:59 PM ET on Sunday, November 7, 2010.

Limit : LIMIT one (1) Contest Entry per person, per email address for the length of the Promotion, regardless of method of entry.

Prize (s):

Contest Grand Prize Package (1): The Contest Grand Prize Package includes: a VIP trip for winner and guest to NYC for February 2011 Mercedes-Benz Fashion Week for three (3)-days/ two (2)-nights in a standard double occupancy room at a hotel of the Sponsor’s choosing; round-trip coach air transportation for two (2); the opportunity for the Contest Grand Prize winner to attend/ work with the Maybelline NY make-up team during the February 2011 Mercedes-Benz Fashion Week during one (1) show of Maybelline NY’s choosing; the opportunity to have the Contest Grand Prize winner’s “Signature New York Beauty Look” featured in an advertorial in a top fashion/ beauty publication in February 2011; ground transportation for Contest Grand Prize Winner and guest for four (4) trips [from the airport to the hotel; hotel to airport; from hotel to a restaurant (in Manhattan, NY only); and from that restaurant to hotel] while in New York City in a Mercedes-Benz (selection of Mercedes-Benz at sole discretion of Mercedes-Benz; ground transportation for Contest Grand Prize Winner only for two (2) trips [hotel to Mercedes-Benz Fashion Week show; Mercedes-Benz Fashion Week show to hotel] while in New York City in a Mercedes-Benz (selection of Mercedes-Benz at sole discretion of Mercedes-Benz; one (1) Maybelline NY Makeup Artist Kit; and one (1) CVS Gift Bag.  Approximate Retail Value (“ARV”) for the Contest Grand Prize Package is : $8,850.00.

Contest Runner-Up Prizes: All four (4) Contest Runners-Up will receive a Maybelline NY Makeup Artist Kit, a Maybelline NY Fashion T-Shirt from Maybelline NY and a CVS Gift Bag. Prizes are awarded “as is” with no warranty or guarantee, either express or implied by Sponsor. ARV of each Contest Runners-Up Prize: $300.00. Contest Runners-Up Prizes will be fulfilled within 6 to 8 weeks. Total ARV of all Contest Runners-Up prizes: $1,200.00.

Sweepstakes Grand Prize Package (1): The Sweepstakes Grand Prize Package includes: a VIP trip for winner and guest to NYC for February 2011 Mercedes-Benz Fashion Week for two (2)-days/ one (1)-night in a standard double occupancy room at a hotel of the Sponsor’s choosing, (exact dates of trip will be determined by Sponsor); round-trip coach air transportation for two (2); two (2) tickets to one (1) February 2011 Mercedes-Benz Fashion Week Show (exact show to be determined by Sponsor in its sole discretion); a beauty makeover for winner and guest at their hotel during this trip at a time specified by Maybelline New York and two (2) CVS Gift Bags. ARV for the Sweepstakes Grand Prize Package is: $4,100.00.

Sweepstakes Second Prizes (100): One-hundred (100) Sweepstakes Second Prize winners will receive one (1) Maybelline NY Fashion Gift Bag. Prizes are awarded “as is” with no warranty or guarantee, either express or implied by Sponsor. ARV of each Sweepstakes Second Prize: $25.00.


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