Eligibility : The LG Transform To Something Better Sweepstakes (“Sweepstakes”) is open only to legal residents of the 50 United States and District of Columbia age 18 or older or of the age of majority in their state of residence, whichever is older at the time of entry.

Promotion Period : LG Transform To Something Better Sweepstakes begins on June 8, 2009 at 12:00:01 A.M. Eastern Time(“ET”) and ends on July 11, 2009 at 11:59:59 P.M. ET (the “Promotion Period”).

How To Enter : Visit www.uncoverlg.com and follow the directions tocomplete and submit the online entry form.

Limit : Limit of one entry per person,household or email address per day during the Promotion Period regardless of method ofentry.

Prize (s):

One (1) “VIP Screening” Grand Prize: One Grand Prize winner will receive a three (3) day / two(2) night trip for winner and three (3) guests to winner’s choice of either Chicago, IL; Los Angeles,CA; Miami, FL; New York , NY; or Seattle, WA to see “Transformers: Revenge of the Fallen”. Tripconsists of coach air transportation from major airport closest to winner’s residence to destinationcity, hotel accommodations (two rooms – double occupancy) for two (2) nights, dinner either beforeor after screening of movie (to be awarded in the form of a $200 gift card determined solely bySponsor), ground transportation to and from airport and hotel and to and from hotel anddinner/movie. Approximate Retail Value (“ARV”) of trip: $10,000. Grand Prize winner will also receiveone (1) LG 55-inch LCD TV (ARV: $2,700); one (1) LG Blu-ray Disc™ Home Theater System (ARV:$600); one (1) floor standee of “Optimus Prime”; ten (10) limited edition LG phones (ARV: $450each) and ten (10) two (2) year wireless service plans as selected by Sponsor (ARV: $1,700 each).Complete Grand Prize ARV: $34,800. Grand Prize winner has the one time option at time of winningto select a cash prize in the amount of $20,880 (to be awarded in the form of a check) in full andcomplete satisfaction of the Grand Prize stated above.

Four (4) “Calling All Movie Buffs” First Prizes: Up to four (4) First Prize winners will eachreceive one (1) limited edition LG phone (ARV: $450) plus a two (2) year wireless service plan asselected by Sponsor (ARV: $1,700) (to be awarded in the form of a gift card); one (1) LG Bluetooth®headset (ARV: $70); one (1) LG 47-inch LCD TV (ARV: $2,100) and forty-eight (48) movie tickets forwinner to share with his/her friends and/or family members (ARV: $480) (to be awarded in the formof a gift certificate or card to a movie theater determined solely by Sponsor and which will expire8/31/2010). One (1) complete First Prize ARV: $4,800. Total ARV of First Prizes: $19,200.

Ten (10) “500 LG Shopping Spree” Second Prizes: Up to ten (10) Second Prize winners willeach receive one (1) limited edition LG phone (ARV: $450) plus a two (2) year wireless service planas selected by Sponsor (ARV: $1,700) (to be awarded in the form of a gift card); and one (1) $500gift card determined solely by Sponsor. One (1) complete Second Prize ARV: $2,650. Total ARV ofSecond Prizes: $26,500.

Up to one hundred seventy (170) “Ticket To Talk” Weekly Prizes (the “Weekly Prizes” forwinners of the Weekly Drawing): There will be a total of one hundred seventy (170) Weekly Prizewinners. Thirty-four (34) winners will each receive one (1) LG Versa or enV3 or enV Touch mobilephone (ARV: $400 per each handset). One hundred thirty six (136) winners will each receive one (1)pair of movie tickets (ARV: $20) (to be awarded in the form of a gift certificate or card to a movietheater determined solely by Sponsor and which will expire on 2/28/2010). The specific prizeawarded to winners will be randomly determined by Sponsor. Total ARV of Weekly Prizes: $16,320.

Total ARV of all prizes:
$96,820

Winners :For the names of the Grand, First, Second and Weekly Prizewinners, mail a self-addressed first class stamped envelope to: LG Transform To Something BetterSweepstakes Winners, P.O. Box 6639, Saddle Brook, NJ 07663 for receipt by August 31, 2009.

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