Eligibility : Open to legal residents of the continental United States and District of Columbia (void in Alaska and Hawaii) who are 18 years of age or older at time of entry.

Promotion Period : The Kellogg’s 2010 Big Game Sweepstakes begins at 12:00:00 PM (ET) on 1/14/10 and ends at 11:59:59 AM (ET) on 2/7/10 (“Promotion Period”).

How To Enter : To enter the Promotion, go to www.snackpicks.com and follow the online instructions to register and complete your entry.

Limit : Limit one (1) entry into the Promotion per email address, per day.

Prize (s):

GRAND PRIZE SWEEPSTAKES – One (1) Grand Prize: A 5-day/4-night trip for winner and three (3) guests for a Big Game Experience in Arlington, TX (ARV $40,000). Prize includes round trip first-class air transportation for winner and three (3) guests from major airport nearest winner’s home to Dallas, TX; 4-nights lodging for four (4) at a Arlington, TX-area Sponsor-selected hotel (based on quad occupancy); round trip ground transportation to-from winner’s home/departure airport, to-from arrival airport/hotel, to-from hotel/event stadium; admission to Pre and Post Game Hospitality on 2/6/11; admission for four (4) to Professional Football Championship Game in Arlington, TX on Sunday (2/6/11); 4-days use of a luxury-class rental car (to be awarded in the form of a check for $1,000 to winner)/use of rental car subject to the terms and conditions of the rental agency; and $3,500 – to be used towards miscellaneous expenses (to be awarded in the form of a check to winner).

DAILY SWEEPSTAKES – Twenty-Five (25) Prizes (one prize per Day): A 40″ LCD HDTV (ARV $950 ea.).

Total ARV of all prizes:

Winners : For names of winners, send a self-addressed, stamped envelope by 5/15/10 to: Kellogg’s™ 2010 Big Game Sweepstakes, Attn: Winner’s List, P.O. Box 7060, Kalamazoo, MI 49003-7060. Winner’s list to be available after 3/15/10.


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