Eligibility : The JetBlue TrueBlue Challenge Sweepstakes (the “Sweepstakes”) is open only to legal residents of the United States (including District of Colombia), Puerto Rico, Dominican Republic, Mexico, Costa Rica, Colombia, Aruba, Jamaica, Bahamas, St. Lucia, and St. Maarten, who are current employees in good standing of JetBlue Airways Corporation, have a valid Crewmember ID, and are 18 years of age or older. Void in Barbados, Bermuda, Guam, the U.S. Virgin Islands, and other U.S. territories and possessions and where prohibited by law, rule, or regulation. JetBlue employees who reside in a locality where this Sweepstakes is void may participate in the Challenge (as defined below), but may not participate in the Sweepstakes and are not eligible to win any Prize in the Sweepstakes.  By entering the Sweepstakes, You (“You” or “Entrant”) fully and unconditionally agree to these official rules (the “Official Rules”) and Sponsor and Administrator’s decisions regarding the Sweepstakes, which are final and binding in all matters related to the Sweepstakes. Winning any prize under this Sweepstakes (a “Prize”) is contingent upon fulfilling all requirements set forth herein.

Promotion Period : The JetBlue TrueBlue Challenge Sweepstakes begins on September 28, 2009, at 12:01 a.m. Eastern Time (“ET”) and ends on November 8, 2009, at 11:59 p.m. ET (the “Sweepstakes Period”).

How To Enter : To enter the Sweepstakes, visit www.truebluechallenge.com (the “Site”) during the Sweepstakes Period.

Limit : You may enter the Sweepstakes up to a maximum of forty-three (43) times.

Prize (s):

The forty one (41) Daily Prizes are as follows:

Daily Prize

Quantity

ARV

Target Gift Card 3 $50.00
Target Gift Card 1 $100.00
iTunes Gift Card 3 $25.00
Wal-Mart Gift Card 32 $20.00
iPod Nano 1 $110.00
iPod Shuffle 1 $35.00

The eighty five (85) Weekly Prizes are as follows:

Weekly Prize

Quantity

ARV

Week 1,  September  28 – October 4
(18 Weekly Prize Winners)
Pentax Optio M30 digital camera 7.1 megapixel 1 $249
$50 Target Gift Card 2 $50
$25 iTunes Gift Card 2 $25
$20 Walmart Gift Card 11 $20
iPod Nano 1 $110
iPod Shuffle 1 $35
Week 2,  October 5 – October 11
(13 Weekly Prize Winners)
Pentax Optio M30 digital camera 7.1 megapixel 1 $249
$50 Target Gift Card 1 $50
$25 iTunes Gift Card 1 $25
$20 Walmart Gift Card 6 $20
iPod Nano 2 $110
iPod Shuffle 2 $35
Week 3,  October 12 – October 18
(12Weekly Prize Winners)
$50 Target Gift Card 1 $50
$100 Target Gift Card 1 $100
$25 iTunes Gift Card 1 $25
$20 Walmart Gift Card 8 $20
iPod Shuffle 1 $35
Week 4, October 19 – October 25
(13 Weekly Prize Winners)
Pentax Optio M30 digital camera 7.1 megapixel 1 $249
$50 Target Gift Card 2 $50
$25 iTunes Gift Card 2 $25
$20 Walmart Gift Card 5 $20
iPod Nano 2 $110
iPod Shuffle 1 $35
Week 5,  October 26 – November 1
(15 Weekly Prize Winners)
$50 Target Gift Card 2 $50
$25 iTunes Gift Card 2 $25
$20 Walmart Gift Card 8 $20
iPod Nano 2 $110
iPod Shuffle 1 $35
Week 6,  November2 – November 8
(14 Weekly Prize Winners)
Pentax Optio M30 digital camera 7.1 megapixel 1 $249
$50 Target Gift Cards 2 $50
$25 iTunes Gift Cards 3 $25
$20 Walmart Gift Cards 5 $20
iPod Nano 2 $110
iPod Shuffle 1 $35

The one (1) Grand Prize includes: one (1) voucher (the “Voucher”) redeemable for a stay of two (2) consecutive nights at any JetBlue Getaways hotel, not to exceed a cost of $500.00, for Grand Prize Winner and one guest (“Guest”) and two (2) JetBlue Airways travel certificates, (the “Travel Certificates”) redeemable for roundtrip coach class air transportation on JetBlue between any two cities in the JetBlue route network for Grand Prize Winner and Guest.  The ARV of the Grand Prize is $1,098.00.

The one (1) First Prize includes: two (2) Travel Certificates redeemable for roundtrip coach class air transportation on JetBlue between any two cities in the JetBlue route network for First Prize Winner and Guest. The ARV of the First Prize is $598.00.

The one (1) Second Prize includes: one (1) Fujitsu U810 Mini-Notebook PC.  The ARV of the Second Prize is $649.00.

Total ARV of all prizes:
$7,276

Winners : For a list of Prize Winners or a copy of these Official Rules, please send a self-addressed, stamped envelope to JetBlue TrueBlue Challenge Sweepstakes c/o Launchfire Interactive Inc., 200 Isabella St., Ottawa, ON, Canada, K1S 1V7 no later than November 8, 2009.

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