How To Enter : Go to vip.heineken.com, and enter

Eligibility : INSTANT WIN is open only to legal residents of the 50 United States (except New Jersey and Texas) and the District of Columbia. Instant Win void in New Jersey and Texas and where otherwise prohibited. California residents are only eligible to enter to win instant prizes with a value of $3 or less. SWEEPSTAKES is open only to legal residents of the 50 United States (except California) and the District of Columbia. California residents are not eligible to participate in Sweepstakes. Sweepstakes void in California and where otherwise prohibited.

Timing : This Promotion consists of two (2) parts: (a) a random-chance Instant Win Program (“Instant Win”) and (b) a random-chance Sweepstakes (“Sweepstakes”). Collectively, Instant Win and Sweepstakes are referred to as “Promotion.” Sweepstakes will be conducted in two (2) phases: Phase I begins at 12:01 a.m. Eastern Time (“ET”) on 4/28/11 and ends at 11:59 p.m. ET on 5/30/11; Phase II begins at 12:01 a.m. ET on 5/31/11 and ends at 11:59 p.m. ET on 9/30/11. Each phase of Sweepstakes must be entered separately. Instant Win begins at 12:01 a.m. ET on 4/28/11 and ends at 11:59 p.m. ET on 9/30/11 or when all Instant Win prizes have been awarded, whichever is earlier.

Limit : n/a

Prize (s) :

Instant Win Prizes: Instant Win prizes will be awarded daily. There are a total of 38,473 Instant Win prizes, as described below:

One hundred ninety (190) Heineken Fender® guitars. Approximate retail value (ARV) of each: $199.99.
Four thousand nine hundred fifty (4,950) Heineken mini-speakers. ARV of each: $12.
Thirty-three thousand three hundred thirty-three (33,333) Universal Music Group music downloads, three (3) songs per download. ARV of each: $2.97.

Total ARV of all Instant Win prizes: $186,249.61.

Sweepstakes Prizes: Potential winners will be selected in two (2) random drawings from all fully completed, eligible Sweepstakes entries by market. Market breakdowns are as follows ? Market A: District of Columbia and all states EXCEPT California, New Jersey, and Texas. Market B: New Jersey and Texas. Odds of winning depend on the number of eligible entries received for the drawing by each market. The total pool of Sweepstakes prizes is as follows and will be awarded by market, as described below.

International Music Experiences. Two (2) prize winners will each receive an International VIP Music Experience to a music venue located outside the United States. Each prize includes economy coach airfare for winner and guest to destination from the gateway airport nearest winner’s residence, five (5) nights’ hotel accommodations for two (2) (one room, double occupancy), $800 spending money, and VIP Access to the music event. ARV of each: $7,650.
Domestic Music Experiences. Fourteen (14) winners will each win a VIP Music Experience at a participating music event in the United States. Each prize includes economy coach airfare for winner and guest to destination from the gateway airport nearest winner’s residence, hotel accommodations for two (2) or three (3) nights (depending on the Music Experience) for two (2) (one room, double occupancy), $250 to $500 spending money (depending on the Music Experience), and two (2) tickets and VIP Access Passes to the music event. ARV of each Domestic Music Experience will vary, depending on the venue and the number of tickets received. Average ARV of each: $3,700.
Fender Experiences. Four (4) prize winners will each receive a Fender Experience, consisting of the opportunity to design his/her own guitar, which Fender will then build for each winner based on his/her specifications. ARV of each: $2,400. Total ARV of all Sweepstakes Prizes: $76,700.00. Total ARV of all prizes (sweepstakes and instant win): $262,949.61. Sponsor makes no warranties with regard to any prize. Winners are responsible for all taxes due on prizes.

(i) Phase I Sweepstakes Prizes (4/28/11 through 5/30/11)

Market A (District of Columbia and all states EXCEPT California, New Jersey, and Texas). The following prizes will be awarded in Market A during Phase I: one (1) Custom Fender Experience, two (2) International Music Experiences, and six (6) Domestic Music Experiences, as described above.
Market B (New Jersey and Texas). The following prizes will be awarded in Market B during Phase I: one (1) Custom Fender Experience, one (1) Domestic Music Experience, five (5) Heineken-branded Fender guitars, and twenty-five (25) Heineken mini-speakers.

(ii) Phase II Sweepstakes Prizes (5/31/11 through 9/30/11)

Market A (District of Columbia and all states EXCEPT California, New Jersey, and Texas). The following prizes will be awarded in Market A during Phase II: one (1) Custom Fender Experience and five (5) Domestic Music Experiences, as described above.
Market B (New Jersey and Texas). The following prizes will be awarded in Market B during Phase II: one (1) Custom Fender Experience, two (2) Domestic Music Experiences, five (5) Heineken-branded Fender guitars, and twenty-five (25) Heineken mini-speakers, as described above.

Total ARV of all prizes :

12 COMMENTS

  1. HEINEKEN is the best skunk beer known to mankind. HEINEKEN is my favorite alcohol beverage since i was in high school. HEINEKEN is GOD.

  2. Hieneken Dark is my 1st choice in a high quality beer but i think your website could use a little work .I cant find the code place either ,what the heck is up with that ?are we supposed to mail the bottle caps to you?

  3. After reading all these comments I never even tried to enter my code. Threw the bottle cap away, & continued to get “tanked”. Even got suckered into subscribing to MORE useless emails. Thanks a lot!

  4. a pain to do, but won a guitar and a bunch of mini speakers. Sweet.. Really wanted some bottle openers too… The real prize was enjoying the beers….

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