Eligibility : Open only to legal residents of the fifty (50) United States (excluding CA), the District of Columbia, and the U.S. Virgin Islands who are at least 21 years old at time of entry. Void in CA and where prohibited.

Promotion Period : Coors Light Super Bowl XLIV Sweepstakes begins at or about 8:00 a.m., Mountain time (MT), on December 26, 2009, and ends at 5:00 p.m., MT, on February 7, 2010 (“Sweepstakes Period”).

How To Enter : Access coorslight.com/superbowl44, and follow all entry instructions.

Limit : Limit of one entry via text message or two entries total (regardless of method of entry) per person, wireless-telephone number, or e-mail address per day (a day begins at 12:00:00 a.m., MT, and ends at 11:59:59 p.m., MT).

Prize (s):

Grand Prize (2): A trip for two (2) to Super Bowl XLIV in South Florida in February 2010 or Super Bowl XLV in Arlington, Texas, in February 2011. Trips include round-trip, coach air transportation for winner and one adult guest from a major commercial U.S. airport near that winners home to Miami Florida (or other major commercial Florida airport as flight schedule availability permits, determined in Sponsors sole discretion), for Super Bowl XLIV or Dallas, Texas (or other major commercial Texas airport as flight schedule availability permits, determined in Sponsors sole discretion), for Super Bowl XLV; four (4) nights lodging (standard accommodations, double occupancy); and two tickets to Super Bowl XLIV in South Florida in February 2010, or Super Bowl XLV in Arlington, Texas, in February 2011. Important Notice Regarding Grand Prize: Grand Prize winner selected by random drawing on January 5, 2010, will receive a trip to Super Bowl XLIV in South Florida in February 2010. Important Notice: for Grand Prize; Grand Prize winner selected by random drawing on February 9, 2010, will receive a trip to Super Bowl XLV in Arlington, Texas, in February, 2011. Approximate Retail Value (ARV): of each Grand Prize $8,250 – $10,000

First Prize (2): A trip for two (2) to the 2010 Pro Bowl or the 2011 Pro Bowl. Trip includes round-trip, coach air transportation for two people from a major U.S. commercial airport near winners home to a major commercial airport near the city where the Pro Bowl is to be held; two to four nights lodging (standard accommodations, double occupancy) (exact number of nights to be determined by Sponsor at its sole discretion); and two (2) tickets to the 2010 or 2011 Pro Bowl. Important Notice: First Prize winner selected by random drawing on January 5, 2010, will receive a trip to the 2010 Pro Bowl. First Prize winner selected by random drawing on February 9, 2010, will receive a trip to the 2011 Pro Bowl. ARV: $5,000 – $7,000.

Second Prize (10): A 40″ LED flat-screen TV. ARV: $2,299.

Third Prize (44): A Coors Light Super Bowl XLIV lit sign. ARV: $249.

Fourth Prize (44): an NFL Super Bowl Collectors I-XL DVD set. ARV: $150.

Fifth Prize (44): An autographed football helmet (team and autograph to be determined by Sponsor at its sole discretion). ARV: $269

Sixth Prize (200): A $50 NFLShop.com gift card/certificate. Gift card/certificate is subject to the terms and conditions of the issuer at time of prize award. ARV: $50.

Seventh Prize (200): a Coors Light Super Bowl XLIV football. ARV: $13.

Eighth Prize (200): A Coors Light Super Bowl XLIV hat. ARV: $8.

Total ARV of all prizes:
$100,582

Winners : For the names of the winners of prizes with values greater than $25, send a self-addressed, stamped envelope to Coors Light Super Bowl XLIV Winners List, P.O. Box 1750, Dept. 35752, Golden, CO 80402-1750, by February 7, 2010.

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