How To Enter : To enter this sweepstakes, go to www.maximonline.com/cokezerocountdown to the contests page to reach the official entry form.

Eligibility : This Sweepstakes is open to legal residents of the 50 United States and the District of Columbia (the “Eligibility Area”) who are twenty-one (21) years of age or older at the time of entry.

Timing : The Coke Zero Countdown to Maxim’s Big Game Weekend Sweepstakes (this “Sweepstakes”) begins at 12:00:01 AM Eastern Time on January 13, 2012 and ends at 11:59:59 PM Eastern Time on January 19, 2012 (the “Sweepstakes Period”).

Limit : LIMIT ONE ENTRY PER PERSON PER HOUSEHOLD AND PER EMAIL ADDRESS.

Prize (s) :

One (1) Grand Prize Winner will be awarded one (1) four day / three night trip for two people to Indianapolis, Indiana to the 2012 Maxim Big Game Party and Tailgate Party. (location to be determined by AMG). The Grand Prize includes roundtrip coach airfare for two (airline to be selected within the absolute discretion of AMG and Sponsor) from major airport nearest to winner’s residence (as determined by AMG and Sponsor in their discretion) to Indianapolis, Indiana, accommodations for three (3) nights (one room, double occupancy) at a hotel to be selected and determined in the absolute discretion of AMG and Sponsor, ground transportation between the Indianapolis airport and hotel, two (2) entry passes to the Maxim 2012 Big Game party and Tailgate Party and ground transportation between the hotel and the party venues (Approximate retail value: $3,600).

Total ARV of all prizes : $3,600

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