How To Enter : To enter participants must log on to (the “Website”) during the Promotional Period and complete and submit the online entry form

Eligibility : The Larry King Be The King promotion (“Promotion”) is open to legal residents of the 48 contiguous United States and the District of Columbia, age 18 years or older, who are available to travel to Los Angeles December 8th through 11th

Timing : From 9:00 am Eastern Standard Time (“ET”) October 18, 2010 through 11:59 pm ET November 21, 2010 (the “Promotional Period”)

Limit : Limit one (1) entry per person or e-mail address.

Prize (s):

Grand Prize Winner will receive a 4 day/3 night trip for two (2) to Los Angeles, California, at an approximate retail value (“ARV”) of Three Thousand Twenty-three Dollars ($3,023.00) The Grand Prize includes the following: (a) round trip coach class airfare from the major U.S. gateway airport nearest the Grand Prize Winner’s residence to a Los Angeles, California area airport; (b) round trip airport transfers between the airport and a Los Angeles hotel; (c) double occupancy standard hotel accommodations for two (2) people (one (1) room/two (2) rooms) at a hotel in the Los Angeles, California area for three (3) nights (chosen by Sponsor); (d) One American Express gift card valued at Five Hundred Dollars ($500.00); and (e) an opportunity to meet and interview Larry King (subject to availability and schedule of talent).

First Prize Winners will each receive an autographed Larry King Live coffee mug, at an ARV of Fifteen Dollars ($15.00) per First Prize Winner.

Total ARV of all prizes: $3,398



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