How To Enter : Visit www.HeluvaGood.com during the applicable Contest Term and complete an official entry form.

Eligibility : The Contest is open to legal U.S. residents who are 18 years of age or older at the time of Contest entry.

Timing : To be eligible to win a Prize, entrants must submit an entry during the applicable period below.
2011 Tournament Prizes – February 22, 2011 at 12:00 am Eastern time through March 11, 2011 at 3:00 pm Eastern Time (“Tournament Contest Term”).  All 2011 Tournament Prize entries must be received during the Tournament Contest Term.
Grand Prize – February 22, 2011 at 12:00 am Eastern time through April 8, 2011 at 5:00 pm Eastern Time (“Grand Prize Term”)

Limit : One entry per person.

Prize (s) :

Grand Prize:  One (1) winner (“Grand Prize Winner”) will receive a trip for two (2) to the 2012 college men’s Division I basketball tournament semifinal and final games in New Orleans, LA on April 2 and 4, 2012.  Grand Prize includes two (2) tickets to the semifinal and final men’s college basketball games (for a total of three (3) games); a double occupancy standard hotel accommodation for three (3) nights; and round trip coach class airfare for two people from the major airport closest to Winner’s place of residence to New Orleans, LA.  Approximate Retail Value of the Grand Prize is $4,000.

2011 Tournament Prizes:  Twenty-eight (28) winners (“Tournament Prize Winners”) will receive two (2) tickets to attend all sessions at one of the 2011 college men’s Division I basketball tournament venues specified below.  Four (4) Tournament Prize Winners will be chosen for each venue specified below.

* Second and Third Round games in Tampa, FL: March 17 and 19, 2011 (total of six (6) games)
* Second and Third Round games in Washington, DC: March 17 and 19, 2011 (total of six (6) games)
* Second and Third Round games in Charlotte, NC: March 18 and 20, 2011 (total of six (6) games)
* Second and Third Round games in Chicago, IL: March 18 and 20, 2011 (total of six (6) games)
* Second and Third Round games in Cleveland, OH: March 18 and 20, 2011 (total of six (6) games)
* Second and Third Round games in Tulsa, OK: March 18 and 20, 2011 (total of six (6) games)
* Southwest Regional games in San Antonio, TX: March 25 and 27, 2011 (total of three (3) games)

Approximate Retail Value of each 2011 Tournament Prize is as follows:

* Tampa FL games: $463.25
* Washington DC games: $505.25
* Charlotte NC games: $463.25
* Chicago IL games: $487.25
* Cleveland OH games: $475.63
* Tulsa OK games: $563.25
* San Antonio TX games: $526.75

Total Approximate Retail Value of all 2011 Tournament Prizes is $13,938.52.

Heluva Good! Party Pack Prizes:  The first five hundred (500) entrants to successfully complete an entry into the Contest during the Contest Term (“Party Pack Winners”) will receive a Heluva Good! Party Pack.  The Heluva Good! Party Pack includes: one (1) Heluva Good! cooler bag; one (1) Heluva Good! chip clip; one (1) Heluva Good! complimentary product coupon; one (1) Heluva Good! $0.75 off product coupon; and one (1) Heluva Good! dry erase college basketball tournament board.

Approximate Retail Value of each Heluva Good! Party Pack Prize is $28.52.  Total Approximate Value of Heluva Good! Party Pack Prizes is $14,260.

Total ARV of all prizes : $32,198.52

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