How To Enter : During the Promotion Period, visit www.cokeplaytowin.com/freds and follow the links and instructions to complete and submit the registration
Eligibility : fred’s Talladega 250 Instant Win Game (the “Instant Win Game”) is open only to legal residents of AL, AR, FL, GA, IL, IN, KY, LA, MS, MO, NC, OK, SC, TN, and TX who are of the age of majority in their state of residence (21 in MS, 19 in AL, 18 elsewhere) at the time of entry.
Timing : The Instant Win Game begins at 12:00 a.m. Eastern Time (“ET”), August 8, 2011 and ends at 11:59 p.m. ET, October 9, 2011 (the “Promotion Period”).
Limit : One (1) Instant Win Game play per day during the Promotion Period.
Prize (s) :
25 GRAND PRIZE WINNERS WILL EACH RECEIVE: Two (2) tickets to the NASCAR Camping World Truck Series event “Talladega 250” scheduled to be held at Talladega Superspeedway® on October 22, 2011 in Talladega, AL (the “Race”); 2 Pit Passes for the Race subject to the rules and regulations of Talladega Superspeedway, LLC and the applicable sanctioning body; two (2) $10 Concession Vouchers; and one (1) $10 fred’s Super Dollar gift card. Approximate Retail Value (“ARV”): $178.
25 FIRST PRIZE WINNERS WILL EACH RECEIVE: Two (2) tickets to the Race; two (2) $10 Concession Vouchers; and one (1) $10 fred’s Super Dollar gift card. ARV: $128.
200 SECOND PRIZE WINNERS WILL EACH RECEIVE: Two (2) tickets to the Race; and one (1) $10 fred’s Super Dollar gift card. ARV: $108.
Total ARV of all prizes : $29,250