M&M’s Most Colorful Fan of NASCAR Contest

CONTEST ENTERS “PLAYOFF ROUNDS”
Fans have the chance to help choose “The Most Colorful Fan of NASCAR”

Who:
M&M’S® Racing “The Most Colorful Fan™ of NASCAR®” contest encouraged NASCAR fans nationwide to showcase their passionate love for the sport by uploading their most-eye catching photos to NASCAR.com for a chance to win big. From February to August, fans competed against one another in weekly contests - now it’s time for weekly winners to face off against one another for the title and grand prize of “The Most Colorful Fan of NASCAR.”

What:
Each week, photos will be paired up in a head-to-head match and fans choose which photos they want to win. At the end of the week, the photo that the most fans voted to win will move on to the next round in the Photo Playoffs until the photos are pared down to 3 Top Finalists.  Then, M&M’S will review the Top 3 Finalist photos and announce The Most Colorful Fan of NASCAR! The grand prize winner receives a three day/two night trip to the “Ford 400″ race at the Homestead-Miami Speedway and $500 dollars spending money.

When:
Round 1 Voting: Now - 9/12
Round 2 Voting: 9/13 - 9/19
Round 3 Voting: 9/20 - 9/26
Winner Chosen: 10/5

Where:
http://tsc.nascar.com/mostcolorfulfan/

Eligibility :
M&M’s Most Colorful Fan of NASCAR Contest (the “Contest”) is open to all individual legal residents of the forty-eight (48) contiguous United States of America and the District of Columbia, age 18 years or older, who have Internet access as of February 13, 2009

Timing :
M&M’s Most Colorful Fan of NASCAR Contest is starting at 12:00 a.m. on February 15, 2009 and ending at 11:59 p.m. on August 1, 2009 (the “Entry Period”)

How to enter:
To enter, each entrant must: (i) log on to the NASCAR.com website www.nascar.com/mostcolorfulfan (the “Website”), beginning at 12:00 a.m. Eastern Time (“ET”) on February 15, 2009, (or, if not already a NASCAR.com registered member, complete a NASCAR.com registration) and complete and submit the online entry form, including his/her name, address, telephone number (including the area code), e-mail address (if any) and birth date; and (ii) submit a photograph of his/her most: colorful NASCAR racing-themed race moment featuring entrant (the online entry form and the photograph will be referred to collectively as the “Submission”).

Limit:
one (1) Submission per person or e-mail address per calendar week during the Entry Period.

Prize (s):

WEEKLY PRIZES:

Twenty-four (24) Weekly Prize Winners will each receive one (1) Two Hundred Dollar ($200) M&M’S® branded Visa gift card (the “Gift Card”), at an approximate market value (“AMV”) of Two Hundred Dollars ($200) per Weekly Winner. The Gift Card is subject to the redemption policies of Visa . Total AMV of Weekly Prizes: Four Thousand Eight Hundred Dollars ($4,800).

GRAND PRIZE:

One (1) Grand Prize Winner will receive the following: a three (3) day/two (2) night trip to the “Ford 400” race (the “Race”) at the Homestead-Miami Speedway scheduled for November 22, 2009. AMV of Grand Prize: Five Thousand Dollars ($5,000). The trip shall include the following: (i) round-trip coach-class airline tickets from the major U.S. gateway airport nearest the Grand Prize Winner’s residence to the major airport nearest the location of the Race in Florida for Grand Prize Winner and one (1) guest, if Grand Prize Winner resides in Miami, Florida, ground transportation may be provided in lieu of air transportation and no compensation or substitution will be provided for difference in prize value; (ii) one (1) room, double occupancy, standard hotel accommodations (at a hotel determined by Sponsors) for Grand Prize Winner and one (1) guest for two (2) nights; (iii) two (2) tickets to the Race; (iv) pit passes for Grand Prize Winner and his/her guest; (v) round-trip ground transportation for Grand Prize Winner and one (1) guest between the airport and the hotel, and between the hotel and the Race; and (viii) Five Hundred Dollars ($500) spending money awarded as a check made payable to winner only.

Total ARV of all prizes:
$9,800