How To Enter : Visit theultimaterig.com, enter the unique PIN code (the “Code”) found in the specially marked ELIXIR Strings package

Eligibility : To participate in this Promotion, you must be a legal resident of the 50 United States and D.C. and be at least 18 years of age at time of entry.

Timing : Begins at 12:01 AM Eastern Time (“ET”) on May 2, 2010, and ends at 11:59 PM ET on June 30, 2010

Prize (s):

Grand Prize: There is one (1) Grand Prize available to be won. Grand Prize includes: one (1) Bad Cat® CUB X amplifier; one (1) Ultimate Ears® UE 18 Pro custom-fit in-ear monitors; one (1) BOSS® FDR-1 65’ Deluxe Pedal, FBM-1 59’ Bassman Pedal, FZ-5 Fuzz and DN-2 Dyna Drive Pedal; one-year supply of ELIXIR® Strings (12 sets); ELIXIR® Guitar Cable; ELIXIR® Patch Cable; and a one-year subscription to Premier Guitar magazine. The Approximate Retail Value (the “ARV”) of the Grand Prize is $4,510.

First Prize: There is one (1) First Prize available to be won. First Prize includes: Ultimate Ears Universal Fit, BOSS TU-3 Tuner Pedal; one-year supply of ELIXIR Strings; ELIXIR® Cables; and a one-year subscription to Premier Guitar magazine. ARV of First Prize is $780.

Second Prize: There is one (1) Second Prize available to be won of a one-year supply of ELIXIR Strings (12 sets) and a one-year subscription to Premier Guitar magazine. ARV of Second Prize is $205.

Third Prizes: There are ten (10) Third Prizes available to be won. Each Third Prize includes: one-year subscription to Premier Guitar magazine; one (1) set of ELIXIR Strings; and an ELIXIR Cable. ARV of Third Prize: $115 each.

Instant-Win Prizes: There are sixty (60) Instant-Win Prizes of one (1) set of ELIXIR Strings. ARV of Instant-Win Prize: $15 each.

Total ARV of all prizes: $7,545

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