How To Enter : Visit www.dousaflavor.com (“Lay’s Web site”) and follow the online instructions to complete and submit your Entry.
Eligibility : The LAY’S Do Us A Flavor Choose Your Chip Contest (“Contest”) is open only to legal residents of any of the 50 United States or District of Columbia, who are 18 years of age or older at the time of entry.
Timing : Contest submissions must be received between 12:00:01 a.m. Central Time (“CT”) on January 13, 2014 and 10:59:59 p.m. CT on April 5, 2014 (“Contest Entry Period”). The period in which the public may buy and try the different Finalists’ Flavors and vote for their favorite begins at 12:00:01 a.m. CT on July 28, 2014 and ends at 11:59:59 p.m. CT on October 18, 2014 (“Contest Voting Period”).
Limit : You may enter as many different entries into the Contest as you like, as long as the same (or substantially similar) entry is not submitted more than once on the same style chip (i.e. Original, Kettle Cooked or Wavy).
Prize (s) :
Finalist Prizes (3): Fifty Thousand dollars ($50,000), awarded in the form of a check or wire transfer, payable to winner. Approximate Retail Value (“ARV”): $50,000 each. Grand Prize winner is not eligible to receive a Finalist Prize.
Grand Prize (1): The Grand Prize Winner shall be entitled to receive the greater of:
(a) One percent (1%) of the Net Sales* of the Grand Prize Winner’s Finalist Flavor for the period July 1, 2014 through July 1, 2015 (the “Sales Period”);
(b) One Million Dollars ($1,000,000). Awarded in the form of a check or wire transfer, payable to winner. ARV: $1,000,000.
Total ARV of all prizes : $1,150,000.00