How To Enter : Access www.daredogchow.com (“Website”) during the Contest Period to complete an online entry form and enter your Essay

Eligibility : This Contest is offered and open only to legal residents of the United States, who are 18 years of age or older (19 years of age in AL and NE) at the time of entry and who own a dog.

Timing : The Purina® Dog Chow® brand Dog Food Double Dog Dare Contest (the “Contest”) starts at noon CT on January 25, 2011 and ends at 11:59:59 a.m. CT on February 28, 2011 (the “Contest Period”)

Limit :  Limit one entry per person/ household/ or email address.

Prize (s) :

Three (3) Grand Prizes: A $5,000 check payable to the Grand Prize Winner plus a one (1) year supply of Purina® Dog Chow® brand Dog Food Complete & Balanced delivered in the form of twenty-three (23) manufacturer’s coupons, each good for one (1) free bag, up to 20 lbs., valued at up to $12.99 each (Approximate Retail Value of Grand Prize $5,298.77/each). In addition, Purina will execute the Double Dog Dare proposed by each of the Grand Prize Winners, in a manner to be determined solely by Sponsor and donate a two (2) year supply of Purina® Dog Chow® brand Dog Food Complete & Balanced (awarded as twenty-three (23) manufacturer’s coupons, each good for one (1) free bag, up to 20 lbs. valued at up to $12.99 each) to an NPPC-approved shelter in the Grand Prize winner’s community.

Total ARV of all prizes : $5,298.77

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