www.challengebutter100years.com – 100 Years, 100 Days of Winners Sweepstakes

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How To Enter : During the Promotion Period, visit www.challengebutter100years.com and complete and submit the registration form.

Eligibility : 100 Years, 100 Days of Winners Sweepstakes (the “Promotion”) is open only to legal residents of the fifty (50) United States and the District of Columbia (excluding residents of Florida and New York) who are at least eighteen (18) years old at the time of entry.

Timing : The Promotion begins on June 15, 2011 at 12:00 a.m. Eastern Time (“ET”) and ends on September 23, 2011 at 11:59 p.m. ET (the “Promotion Period”).

Limit : Each entrant may enter the Sweepstakes one (1) time per day and play the Instant Win Game three (3) times per day during the Promotion Period.

Prize (s) :

Sweepstakes Prize: ONE (1) GRAND PRIZE: $10,000

Instant Win Game Prizes: TEN (10) FIRST PRIZES: Hefty® BlackOut™ Prize Package (contents determined by Reynolds Foil, Inc. in its sole discretion). Approximate Retail Value (“ARV”): $100. TEN (10) SECOND PRIZES: $75. TWO HUNDRED (200) THIRD PRIZES: Good Cook® Prize Package (contents determined by Bradshaw International Inc. in its sole discretion). ARV: $60.91. FIFTEEN (15) FOURTH PRIZES: $50. TWENTY (20) FIFTH PRIZES: $25.

Total ARV of all prizes : $25,182

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