The Mission for a Million Challenge Sweepstakes

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Eligibility :
OPEN ONLY TO LEGAL RESIDENTS OF THE FIFTY (50) UNITED STATES AND DISTRICT OF COLUMBIA, 18 YEARS OF AGE OR OLDER. VOID WHERE PROHIBITED.

Timing :
Between 12:01 a.m. Eastern Time (“ET”) on September 29, 2008 and 11:59 p.m. ET on November 7, 2008

How to enter:
Between 12:01 a.m. Eastern Time (“ET”) on September 29, 2008 and 11:59 p.m. ET on November 7, 2008 (“Entry Period”), visit http://www.sony.com/missionmillion and follow the directions provided to register and create an “agent” user ID and password. Registration is free. Limit one (1) registration per person and per email address. You will have the opportunity to complete up to seven (7) missions over the course of the Entry Period. Instructions on how to complete each mission will be provided on the website and are incorporated herein by reference. You will receive one (1) entry for each completed mission. Sponsor’s decisions with respect to whether a mission is completed are final and binding. Limit one (1) entry per person and per email address per completed mission. Multiple registrations or entries received for any one mission will be void. You will also have the opportunity to receive additional entries by referring your friends. Refer as many friends as you would like. You will receive one (1) additional entry, for up to a maximum of seven (7) entries via this method, for each unique friend you refer who then registers to participate in the sweepstakes by clicking on the link provided in the referral email sent to him/her at the unique email address you submitted for such friend. The friends you refer must be eligible according to these Official Rules. You may not refer a friend more than once. If more than one individual refers the same person, whomever’s referral email used by that person to register, as determined by Sponsor, will receive the entry. If an individual you refer does not register by following the directions provided in the referral email sent to him/her from you, you will not receive an entry for that person’s registration. To receive entries without completing missions or referring friends, click here. Follow the instructions provided to submit your entry. Online alternate entries must be received by 11:59 p.m. ET on November 7, 2008. Limit a maximum fourteen (14) entries per person and per email address for the entire Entry Period, regardless of method of entry. Registration, mission completions, entries or referrals generated by script, macro or other automated or mechanical means or by other means which subvert the registration/entry process are void. Sponsor may, at its discretion, for whatever reason, offer fewer than seven (7) missions during the Entry Period. All registrations/entries become the property of Sponsor and will not be acknowledged or returned.

Limit:
Limit one (1) entry per person and per email address per completed mission.

Prize (s):
Grand Prize (3): A four (4) day/three (3) night trip for two (2) to an exclusive entertainment event as determined by Sponsor . Trip consists of round trip coach-class air transportation for two (2) from a major U.S. gateway airport nearest winner’s residence (as determined by Sponsor, in its sole discretion), three (3) nights’ standard hotel accommodations (one room; double occupancy) (room rate and tax only), and ground transportation and $1,200 spending money, for winner only (to be awarded as American Express gift cards) (American Express gift cards are subject to separate terms and conditions) (Approximate Retail Value (“ARV”) is $5,700 each).

Mission Briefcase Challenge: While at the exclusive entertainment event, as determined by Sponsor, each Grand Prize winner, up to three (3), will have the opportunity to win $1,000,000 by determining the three-digit code that opens the mission briefcase assigned to him/her. Exact details for the Challenge are subject to change and will be provided to winners at time of prize award. Under no circumstances will more than one (1) $1,000,000 prize be awarded. If, for whatever reason, more than one Grand Prize winner guesses the correct code and opens his/her briefcase, a random drawing will be conducted from among those Grand Prize winners who open such case to award the $1,000,000. $1,000,000 prize, if awarded, will be awarded in the form of a 40-yr. annuity. Annuity is subject to terms and conditions specified by provider. Present value of annuity is $464,300. In the event no Grand Prize winner is determined to be the $1,000,000 winner, each Grand Prize winner will receive $10,000 in Sony merchandise (exact merchandise to be determined by Sponsor).

PRIZES (2,000) (50 per day): Casino Royale DVD’s (50) (Approximate Retail Value (“ARV”) is $14.99 each, Casino Royale Blu-ray Disc’s (50) (ARV: $27.99 each). James Bond PS3 Activision Game (50) (ARV: $59.99 each), e-MovieCash Certificates (1,000) valid for one movie ticket at participating theaters. e-MovieCash is subject to separate terms and conditions found at moviecash.com (ARV: $12.00 each). Actual value may vary based on winner’s location and movie theater selected. or MP3 downloads (850) MP3 downloads are subject to separate terms and conditions as specified by the provider (ARV: $1.99 each).

Total ARV of all prizes:
$501,400