How To Enter : To enter the Contest, visit www.PureLoveForPets.com (the “Web site”) and follow the online instructions to complete the registration form and upload your original photo and description of the photo (“Entry” or “Entries”) to the appropriate category.

Eligibility : Picture Paw-fect Competition (the “Contest”) is open only to individuals who are legal residents of the 50 United States or the District of Columbia, who are 18 years of age or older at the time of entry (19 years of age or older if a resident of AL or NE, and 21 or older if a resident of MS) and who own at least one dog or cat.

Timing : Between 12:00:01 p.m. ET on April 24, 2012 and 11:59:59 a.m. ET on May 31, 2012 (the “Entry Period”)

Limit : Entrants can enter each category one (1) time for up to six (6) total Entries per person/e-mail address.

Prize (s) :

GRAND PRIZES (6): Six (6) Grand Prize winners will each receive $5,000.00 awarded in the form of a check made payable to the Entrant. Approximate Retail Value (“ARV”) of each Grand Prize: $5,000.

FIRST PRIZES (6): Six (6) First Prize winners will each receive a one-year supply of Purina® brand Pet Food, awarded in the form of twelve (12) coupons, each redeemable for one (1) free bag of Purina® brand Pet Food, up to $25 (any size, any variety). ARV of each First Prize: $300.

Total ARV of all prizes : $31,800

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