How To Enter :  Visit www.PureLoveForPets.com (the “Web site”) and follow the instructions to enter the Purina Picture Paw-fect Competition (the “Contest”) and/or to enter the Pet Food Sweepstakes (“Sweepstakes”), collectively referred to as the “Promotion.”

Eligibility :  The Promotion is open only to individuals who are legal residents of the 50 United States or the District of Columbia, who are 18 years of age or older at the time of entry (19 years of age or older if a resident of AL or NE, and 21 or older if a resident of MS) and who own at least one dog or cat. Open to amateur photographers only; individuals who earn their primary income as a photographer are not eligible. Void outside the U.S.A. and where prohibited or restricted by law.

Timing : Beginning at Noon ET on April 23, 2013 and ending at Noon ET on May 13, 2013 (the “Entry Period”)

Limit :  Entrants are permitted only one (1) entry into the Sweepstakes regardless of which method they choose to earn that entry.

Prize (s) :

GRAND PRIZES (4): One (1) Grand Prize winner in each category will receive $7,500 awarded to the winner as a check. Total Approximate Retail Value (“ARV”) of Each Grand Prize: $7,500.

FIRST PRIZES (4): One (1) First Prize winner in each category will receive $3,000 awarded to the winner as a check. ARV of each First Prize: $3,000.

SECOND PRIZES (4): One (1) Second Prize winner in each category will receive $1,000 awarded to the winner as a check. ARV of each Second Prize: $1,000.

THIRD PRIZES (28): Seven (7) Third Prize winners in each category will receive Purina® brand Pet Food awarded in the form of four (4) coupons, each redeemable for one (1) free, up to $25, bag of Purina® brand Pet Food, any size, any variety. ARV of each Third Prize: $100.

Total ARV of all prizes : $48,800

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