Eligibility : Sweepstakes open only to legal residents of the 50 United States and the District of Columbia, who are 18 years of age or older as of the date of entry.

Promotion Period : Online entries must be received no later than 11:59:59 p.m. ET June 30, 2010 to be eligible to win.

How To Enter : Visit www.hersheysbliss.com (the “Web Site”) during the Sweepstakes Entry Period.

Limit : Limit one (1) online entry per name / e-mail address per day.

Prize (s):

One (1) Grand Prize. Grand Prize winner will have the option to receive either: (a) a credit of up to $20,000 in personal services (“Credit”) as arranged by an independent personal services staffing agency, selected by Sponsor (“Agency”), to be used towards personal assistant or staff of winner’s choice. Staff or service time may include housekeeping, personal trainer, personal chef, nanny or personal assistant. The Credit will be applied against staffing, staff salaries, staff travel costs and management fees of the Agency for the personal services arranged by Winner. Winner will have six (6) months from the date they are validated as a winner to use the Credit. Any portion of the Credit remaining after the six (6) month period will be forfeited and will not be awarded in any form to the Winner; or (b) a one time cash payment of $20,000 in the form of a check in the Winner’s name. Approximate retail value (ARV): $20,000.00.

Total ARV of all prizes:

Winners : For the first name, last initial, hometown and state of the Grand Prize winner, mail in a self-addressed, first class-stamped envelope to: HERSHEY’S BLISS “MORE TIME, MORE BLISS” Sweepstakes Winners List Requests, P.O. Box 3450, Dept. 6961-758, Young America, MN 55558-3450 by July 30, 2010.


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