Eligibility : Kraft S’mores Truly Contest is open to residents of the 50 United States and D.C., 18 years of age and older as of May 11, 2009

Promotion Period : Kraft S’mores Truly Contest begins on May 11, 2009 and ends September 14, 2009

How To Enter : Log on to www.smorestruly.com and click on the “S’mores Truly Contest” icon to register and upload a photo that depicts you and/or your family and/or friends enjoying a S’mores treat made with Honey Maid Graham Crackers, Hershey’s ® Chocolate Bars, and Kraft Jet-Puffed Marshmallows.

Limit : You may enter the Contest once per day, but each entry must include a different photo and caption and must be submitted separately.

Prize (s):

One (1) Grand Prize: $20,000 cash to be awarded in the form of a check that winner may use towards a backyard makeover. ARV: $20,000

Total ARV of all prizes:

Winners : For name of Grand Prize winner, available after October 30, 2009, send a self-addressed, stamped (#10) envelope to: S’mores Truly Contest P.O. Box 329, Elmhurst, IL 60126. Requests must be received by September 14, 2009.


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