How To Enter : To enter online, go to www.facebook.com/sprinklings (“Website”), and complete the online registration for the Contest

Eligibility : Open to legal residents of the fifty (50) United States and District of Columbia who are 18 years of age or older at the time of entry.

Timing : The Kellogg’s™ Pop-Tarts™ “$25,000 FUNd” Contest (“Contest”) begins on 8/9/10 at 4:00:00 PM (ET) and ends on 8/27/10 at 11:59:59 AM (ET) (“Promotion Period”).

Limit : Limit one (1) submission per person/email address for the Contest – regardless of method of entry.

Prize (s):

One (1) Grand Prize – $25,000 from the Kellogg’s™ Pop-Tarts™ “FUNd” – to be used by the winner towards creating a fun program or event in his/her community. Prize to be awarded in the form of a check to the winner.

Three (3) Finalist Prizes (for Online Submission Finalists only) – A 3-day/2-night trip for Finalist and three (3) guests to New York, NY to attend the Kellogg’s™ Pop-Tarts™ “FUNd” Contest Finalist Event (ARV $5,150 ea. Video Finalist). Trip includes: round-trip coach air transportation for four (4) between the major commercial airport closest to the winner’s residence and New York, NY; ground transportation for three-days (to be awarded in the form of a $350 check); two-nights lodging (based on quad occupancy) at Sponsor-selected hotel; and participation in the Finalist Event on 9/1/10 at the Kellogg’s™ Pop-Tarts™ World Store in New York City.

Total ARV of all prizes: $40,450

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