How To Enter : You can enter the Promotion through the Tetra Pak Contest application located online at http://www.juiceboxbirthday.com.

Eligibility : TO BE ELIGIBLE TO WIN, YOU MUST BE A LEGAL RESIDENT OF THE 50 UNITED STATES AND CANADA, INCLUDING THE PROVINCE OF QUEBEC, AT LEAST 18 YEARS OF AGE OR OLDER ON THE DATE OF ENTRY.

Timing : Juice Box Birthday Contest (the “Contest”) starts August 3, 2010 at 10:00 a.m. CT and ends October 31, 2010 at 5:00 p.m. CT (the “Contest Period”).

Limit : Limit one (1) entry per person

Prize (s):

One (1) Grand Prize: $2,500 cash and a one (1) year supply of juice in TP cartons limited to 30 juice boxes per month, brand and flavors to be determined by Sponsor. Approximate Retail Value (“ARV”) of Grand Prize: $2,740.

One (1) First Prize: $1,000 cash and a six (6) month supply of juice in TP cartons limited to 30 juice boxes per month, brand and flavors to be determined by Sponsor. ARV: $1,120.

One (1) Second Place Prize: $500 cash and a one (1) month supply of juice in TP cartons, brand and flavors to be determined by Sponsor. ARV: $520.

Total ARV of all prizes: $4,380

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