Eligibility :
Open to legal residents of the 50 United States and the District of Columbia, 18 years of age and older as of date of entry. Employees of Conopco, Inc., d/b/a Unilever, Don Jagoda Associates, Inc., their respective parents, subsidiaries, divisions, affiliates, suppliers, distributors and advertising, promotional and judging agencies (collectively “Sponsor and its Administrators“) and the immediate family members of each, are not eligible to participate or win. Void where prohibited or restricted by law.

Timing :
The I Can’t Believe It’s Not Butter!®Spraychel for President Sweepstakes and Instant Win Game (the “Promotion“) begins at 12:00:01 p.m. Eastern Time (“ET“) on June 23, 2008 and ends at 11:59:59 p.m. ET on July 27, 2008 (the “Promotion Period“).

How to Enter :
During the Promotion Period, you may enter via the following methods: 1) Online: Visit www.votespraychel.com (the “Site“) and either vote for Spraychel or play the online game. You will then be directed to fill in all required registration information to receive an entry into the Finalist Sweepstakes Drawing. If you are a returning player, you can visit the Site, log in and either vote for Spraychel or play the online game to receive an entry into the Finalist Sweepstakes Drawing and if you played the online game, to find out if you are an instant winner. You may vote for Spraychel once per day. You may receive up to five (5) Finalist Sweepstakes Drawing entries per day by playing the online game once you have registered. Limit of up to six (6) Finalist Sweepstakes Drawing entries per person per day via the vote/online game method of entry. Limit five (5) instant win game plays per person per day. All instant win game plays must be complete by 11:59:59 p.m. ET on July 27, 2008. To receive additional entries into the Finalist Sweepstakes Drawing, use the online refer a friend form to submit the names and email addresses of friends who you think will be interested in the Promotion. For each friend who subsequently clicks on the link provided in the email he/she receives, you will receive one entry into the Finalist Sweepstakes Drawing. Please note, you may not enter your own name and email address for the refer a friend method of entry. Limit of up to ten (10) Finalist Sweepstakes Drawing entries per person per day via the refer a friend method of entry. 2) Mail-In: On a plain 3″ x 5″ paper, hand print your complete name, full address, including zip code, daytime telephone number, e-mail address and date of birth, and mail your completed entry in a hand-addressed, stamped envelope, to: I Can’t Believe It’s Not Butter!® Spraychel For President Sweepstakes, P.O. Box 7874, Melville, NY 11775-7874. Limit one (1) mail-in entry per envelope per day. All mail-in entries must be postmarked on or before 7/28/08 and received by 8/4/08. 3) DIRECTV iTV: Beginning 7/14/08 through 7/27/08, if you are a DIRECTV iTV subscriber and have not already received your maximum daily entry limit, you may receive one (1) additional entry per day into the Finalist Sweepstakes Drawing by turning your TV to channel 115, watching the “Spraychel for President” video and following the prompts to submit your entry. Limit one (1) entry per person per day via the DIRECTV iTV method of entry. 4) E! On Demand: Beginning 7/2/08 through 7/27/08, if you are an E! On Demand subscriber and if you have a text messaging capable device and have not already received your maximum daily entry limit, you may receive one (1) additional entry per day into the Finalist Sweepstakes Drawing by watching the “Spraychel for President” episode and sending a text message with the word “Vote” or “Spraychel” from your handset to the number provided on the screen. Once you send your text message, you will receive a thank you text message in return. You will be charged for each text message sent or received from your text messaging capable device according to the terms in your Service Agreement with your carrier. Limit one (1) entry per person/mobile phone via the E! On Demand method of entry. There is a total limit of sixteen (16) Finalist Sweepstakes Drawing entries per person per day regardless of method of entry. All eligible non mail-in Finalist Sweepstakes Drawing entries must be received by 11:59:59 p.m. ET on July 27, 2008, to be eligible for the Finalist Sweepstakes Drawing. Normal Internet access, phone/usage charges imposed by your on-line/phone service will apply. All entries become property of the Sponsor.

Limit :
Limit of up to ten (10) Finalist Sweepstakes Drawing entries per person per day via the refer a friend method of entry.

Prize (s):
Finalist Prize (1): A 4-day/3-night trip for two (2) to a Sponsor specified destination to attend the Grand Prize Event (detailed below in Rule #5). Sweepstakes Finalist Prize includes round-trip economy-class air transportation from the major United States airport nearest to Finalist’s home, round trip transportation between the airport and destination city, three (3) nights hotel accommodations in destination city (based on double occupancy) and $750 spending money for Finalist, awarded in the form of a check (ARV: $5,000).

Grand Prize (1): The President of the United States’ salary, awarded as a $400,000 check.

Instant Win Prize (1,225 – 35 per day): A $15 Target gift card (ARV: $15 each).

Total ARV of all prizes :
$423,375

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