Hershey’s You Deserve Bliss Sweepstakes

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Eligibility :
Hershey’s You Deserve Bliss Sweepstakes open only to legal residents of the 50 United States and the District of Columbia who are 18 years of age or older as of May 1, 2009.

Promotion Period :
HERSHEY’S YOU DESERVE BLISS SWEEPSTAKES BEGINS AT 12:00:01 A.M. EASTERN TIME (“ET”) ON MAY 1, 2009 AND ENDS AT 11:59:59 P.M. ET ON MAY 31, 2009 (THE “SWEEPSTAKES” ENTRY PERIOD”).

How To Enter :
Visit www.hersheysbliss.com/deserve (the “Web Site”) during the Sweepstakes Entry Period and click on the icon, banner or text link to access the Sweepstakes entry page. Enter the 12-digit UPC from any HERSHEY’S BLISS ® Package; click on the icon, banner or text link to access the Game entry and follow the instructions to register for the Sweepstakes . Entrants will be asked a series of four (4) interactive questions about “What is Your Bliss?”. Four (4) completed questions and answers constitute a “Play”. Entries which do not answer all four (4) questions will be void and will not constitute a Play. Consumers who have completed a Play will be entered into a random drawing for a chance to win the Grand Prize. To participate without a purchase, follow online instructions to register for the Sweepstakes without a UPC.

Limit :
Limit one (1) online entry per person, per e-mail address per day.

Prize (s):

One (1) Grand Prize. The Grand Prize winner will receive a $20,000 cash prize awarded in the form of a check or wire transfer (made payable to winner). Approximate retail value (ARV): $20,000.00.

Two Hundred (200) Instant Win Prizes. Each winner will receive a $100 cash prize awarded in the form of a check (made payable to the winner). ARV $100.00 each.

Total ARV of all prizes:
$40,000

Winners :
For the first initial, last name, city and state of the prize winners, print your name and complete address on a 3″x5″ card and mail in a first class-stamped envelope to: Hershey’s You Deserve Bliss Winners List, Dept. 6961-724, P.O. Box 3450, Young America, MN 55558-3450 by July 31, 2009.