How To Enter : Visit www.hersheys.com/hsygas (the “Web Site”) during the Sweepstakes Entry Period and click on the icon, banner or text link to access the Sweepstakes entry page.

Eligibility : Sweepstakes open only to legal residents of the 50 United States and the District of Columbia who are 18 years of age or older as of the date of entry.

Timing : SWEEPSTAKES ENTRY PERIOD BEGINS AT 12:00:01 A.M. EASTERN TIME (“ET”) ON MAY 15, 2011 AND ENDS AT 11:59:59 P.M. ET ON SEPTEMBER 15, 2011 (THE “SWEEPSTAKES PERIOD”).

Limit : Limit one (1) Entry per person/text message/mobile phone/e-mail address/address per day regardless of method of entry.

Prize (s) :

One Hundred (100) Grand Prizes. Each Grand Prize consists of a $500.00 cash prize awarded in the form of a check made payable to winner. Approximate retail value (“ARV”): $500.00 each.

One Hundred (100) First Prizes. Each First Prize consists of a $50 cash prize awarded in the form of a check made payable to the winner. ARV: $50.00 each.

Total ARV of all prizes : $55,000

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