Camel Hump Day Game

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How To Enter : Visit camelsnus.com/humpday (collectively the “Websites”), during the Game Period, and look for the “Camel Hump Day Game” link.

Eligibility : OPEN TO LEGAL RESIDENTS OF THE 50 UNITED STATES AND WASHINGTON D.C. (“D.C.”), EXCEPT RESIDENTS OF MA AND MI, WHO ARE TOBACCO CONSUMERS 21 YEARS OF AGE OR OLDER AT THE TIME OF ENTRY AND HAVE A VALID PERSONAL IDENTIFICATION NUMBER (“PID”) AND PASSWORD PROVIDED BY THE SPONSOR

Timing : Game begins at 12:01:00 p.m. Eastern Daylight Time (“EDT”) on March 30, 2011 and ends at 11:59:59 a.m. EDT on July 6, 2011 (“Game Period”).

Limit : Limit ten (10) Entries (i.e. one [1] activity) per person/PID per Weekly Period.

Prize (s) :

GRAND PRIZE/ODDS: Grand Prize (1): Grand Prize winner will receive $50,000 (awarded in the form of a wire transfer or check, payable to winner). Odds of winning the Grand Prize depend on the number of eligible entries received.

INSTANT-WIN PRIZES: First Prize (50): Each First Prize winner will receive a $1,000 Visa® Gift Card. Second Prize (45,000): Each Second Prize winner will receive a $20 Visa® Gift Card.

Total ARV of all prizes : $1,000,000