How To Enter : To enter the Promotion, an Entrant (“Entrant”) must access www.attainfertilitychallenge.com (the “Website”) during the Promotion Period and follow the on-screen instructions to register.

Eligibility : The Promotion is open to legal residents of the fifty (50) United States and the District of Columbia who are at least 18 years of age or older at the time of entry.

Timing : The “Attain Fertility® Trivia Challenge” Sweepstakes and Instant Win (the “Promotion”) commences September 10, 2012 at 12:00:01 pm Eastern Time (“ET”) and ends December 8, 2012 at 11:59:59 am ET (the “Promotion Period”).

Limit : One Sweepstakes Entry per Entrant, per day. One Instant Win Entry per Entrant, per day.

Prize (s) :

The twenty-seven Instant Winners will receive one of the following Instant Win Prizes:

Six (6) KindleTM Fires

Individual Approximate Retail Value (“ARV”): $199 USD

Seven (7) Visa Gift Cards worth $100 USD each

Individual ARV: $100 USD

Seven Visa Gift Cards worth $50 USD each

Individual ARV: $50 USD

Seven Visa Gift Cards worth $25 each

Individual ARV: $25

Total ARV of all Instant Win Prizes: $2,419

Total ARV of all Prizes in the Promotion: $4,919

Grand Prize:  The Grand Prize Winner will receive a two thousand five hundred dollar cash prize ($2,500 USD).

ARV of Grand Prize:  $2,500 USD

Total ARV of all prizes :

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